Vice President, Global Marketing

6 days ago

Helena, United States Pearson Full time

About the Role

Reporting to the Global Chief Marketing Officer, the Vice President, Global Marketing & Communications Strategy, serves as a highly collaborative leader who brings an executive presence along with exceptional business acumen, critical thinking skills and ingenuity to our marketing and communications functions. If you have a talent for assessing opportunities, solving problems, connecting dots, applying metrics-driven rigor and maintaining a “forest through the trees” vantage point, you are a great fit for this role. Much of your time will be spent orchestrating a cohesive strategy that drives growth, scales Pearson’s multiple businesses into new markets and aligns our marketing and communications initiatives directly to Pearson’s vision, strategy, purpose and values.

You will be responsible for developing and driving marketing & communications strategies that catapult brand awareness, ramp up ROI and elevate Pearson’s brand. You´ll shape and constantly elevate Pearson’s voice with powerful positioning across all communications channels that illuminates how our innovative solutions help people live the life they imagine.

There is nothing solo about this role. You’ll be constantly partnering with leaders across many parts of our multiple businesses. Most of your focus will working in close collaboration with our marketing and communications team members in brand, executive communications, performance marketing, pursuit marketing, internal communications, public relations, investor relations, analyst relations, customer relations, social media, events and sponsorships. We’re looking for a leader that has direct experience working in each of these functional areas, as well as experience leading teams that span them. You’ll also be partnering with the leaders of Pearson businesses, global project teams and our stakeholders. Proven experience being “at the table” is a must. You’ll be teaming with, and providing guidance to, our global C-suite, members of our executive leadership team and our partners’ executives.

Your success will be driven by your exceptional interpersonal skills, intellectual curiosity, integrity, desire to share success and your passion for how innovation can change the way people learn.

About You

Education

  • Bachelor's degree or other four-year university degree or equivalent, preferably in English, journalism, marketing, public relations or communications. Leadership training is a plus.

Work Experience

  • Minimum of 20 years executive-level experience in marketing, communications and sales, preferably with B2B/C at a public company, start-up or global enterprise.

  • Revenue responsibility in tech, education or digital publishing space is also highly desirable.

  • Direct experiencerequired in marketing strategy, brand development, business development, strategic partnerships, sales enablement and corporate communications (including executive communications, IR, PR, analyst relations, crisis communications, internal communications and social media).

Knowledge and Skills

  • Strong business and industry acumen.

  • Executive presence, diplomacy, integrity and the ability to advise C-suite.

  • Seasoned, strategic, hands-on, consultative and collaborative approach.

  • Experience working in, and leading, all aspects of marketing and communications.

  • Go-to-market strategy development for omni-channel marketing and communications initiatives.

  • Ability to assess competitive landscape to influence short and long-term plans.

  • Exceptional communications skills with attention to strategic importance of context and details.

  • Experience in issues management and crisis communications.

  • Effective recruiter, mentor and coach.

  • Ability to maintain an intimate understanding of customers’ needs.

About Your Compensation & Benefits

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, New York State and New York City laws, the pay range for this position is as follows:

The minimum full-time salary range is between $230k- $280k.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

This role is fully remote.

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: Corporate Marketing & Communications

Schedule: FULL_TIME

Workplace Type:

Req ID: 16980

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