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Partnerships Director

3 months ago

New York, United States Vidmob Full time

Vidmob is the creative data company. Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world’s largest marketers and agencies, as they strive to drive business results through improved creative effectiveness. As the leader in creative data, Vidmob’s influence lies in its partnerships and integrations across the digital ad ecosystem, its dozens of proprietary models, and in operating the industry’s most robustly instrumented human-reinforcement learning model for creativity. 

As the Partnerships Director - Ecosystem Data, you will play a critical role in shaping and expanding our data-focused partnerships, driving both “data in” and “data out” initiatives to elevate our products and generate new revenue streams. Your efforts will be pivotal in integrating valuable data sources into the Vidmob platform and leveraging our data to create new business opportunities.

As the Partnerships Director - Ecosystem Data, you will be instrumental in managing and expanding our partnerships with data providers and ecosystem partners. Your primary focus areas will be: 1) negotiating and executing deals to integrate platform-enhancing data into the Vidmob platform; 2) creating new ecosystem partnerships in order to monetizing Vidmob data outside the Vidmob platform. 

Key Responsibilities:

  • Lead all aspects of partnerships with data providers to integrate their offerings into the Vidmob platform, ensuring seamless data ingestion and utilization.

  • Negotiate and establish commercial terms and productized relationships with ecosystem partners who utilize Vidmob data (e.g., DAM, attribution, cleanrooms, attention metrics, MMM, agency data teams).

  • Creating new “data out” ecosystem partnerships in order to monetize Vidmob data outside the Vidmob platform. Includes business case creation.

  • Define clear priorities for formal productized relationships with partners and align commercial terms to support Vidmob’s data integration strategy.

  • Collaborate closely with Product and Engineering teams to prioritize and execute integration paths that enhance Vidmob’s data capabilities.

  • Develop and execute a measurement strategy with ecosystem partners that aligns with Vidmob’s product roadmap and business goals.

  • Strengthen relationships with existing measurement partners, driving alignment and optimizing the impact of data-driven solutions.

  • Oversee the development and implementation of new product integration strategies, measuring their effectiveness and ensuring widespread adoption.

  • Provide strategic leadership in navigating complex integration paths with partners, working cross-functionally to achieve maximum impact.

Requirements:

  • 6+ years of proven experience in Business Development, Partnerships, or Sales within the AdTech or Software industries, with a focus on data integration.

  • Demonstrated success in negotiating and managing partnerships with data providers and ecosystem partners.

  • Expertise in working with social media platforms and collaborating with creative, data, and media agencies or teams within partner organizations.

  • Strong interpersonal and presentation skills, with the ability to communicate effectively across all levels of an organization.

  • Analytical mindset with the ability to understand and simplify complex concepts related to data integration and advertising metrics.

  • Leadership skills with a track record of aligning teams and driving impactful outcomes in a cross-functional environment.

  • Deep knowledge of the advertising industry, particularly in digital advertising and data-driven marketing.

  • Experience in managing partnerships related to digital media measurement and analytics is preferred.

  • Familiarity with data privacy and compliance considerations in data partnerships is a plus.

Please be aware that Vidmob will only contact candidates through emails ending in @vidmob.com. We will never ask for personal information, such as your Social Security number, bank account number, or password, through email. If you receive an email claiming to be from Vidmob that does not come from a @vidmob.com email address, or if the email asks for personal information, please do not respond and report the email to us at IT@vidmob.com

Compensation Range: $140K - $150K