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Director, Product Marketing

2 months ago

Orlando, United States OneRail Full time

As one of the top five fastest growing companies in Orlando, OneRail's need for best-in-class team members also continues to expand. We are excited to be adding a Director of Product Marketing career opportunity to our core Marketing team in our Orlando, Florida headquarters.

As the Director of Product Marketing you will be responsible for planning, implementing and managing OneRail's overall product and services marketing strategy. You will also be responsible for implementing new product strategy working closely with our product team and leading customer research. 

This position may be eligible to telecommute from a remote workspace. However, preference/priority will always be given to candidates who express the ability to work on site at OneRail HQ in Orlando, FL (ZIP code 32819).

RESPONSIBILITIES

  • Learn our current product offerings and how each customer utilizes.
  • Understand the competitive landscape—be an expert on our competition and how they are positioned.
  • Translate current and future customer needs into product requirements working with product management and development teams.
  • Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
  • Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
  • Manage customer expectations and coordinate release and installation of marketing and promotional activities at product launch.
  • Enhance product definition and positioning using competitive information, market and product analysis.
  • Support sales and market through sales tools, training and market expertise to ensure their ability to effectively position and sell products.
  • Identify all launch activities and ensure requisite tasks are assigned to responsible parties.
  • Coordinate product launch team meetings, establish and supervise related activities.
  • Ensure to complete all task to meet project milestones.
  • Facilitate market research approach, methodology and integration of findings into product marketing department driving organizations go-to-market approach.
  • Recruit and develop team of product marketing professionals having same company’ values, innovation and fit with corporate culture.
  • Search and screen new opportunity areas by analyzing company technology, customer requirements, workflows, market trends and competitive gaps.
  • Develop and maintain relations with customers to understand their needs well.
  • Translate customer needs into direction and features to ensure continuing product working with engineering and research.
  • Merge data driven market understanding with customer feedback to prioritize go to market strategies.
  • Conduct win/loss analysis to better understand how our product messaging and sales approach resonates with our target audience. 

REQUIREMENTS

  • MUST possess at least one (1) year of experience working within the Logistics/Fulfillment Industry.
  • 5+ years of B2B product marketing experience within a SaaS business with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research).
  • Proven experience marketing to technical buyers. 
  • Demonstrated ability to uncover and deeply understand the needs and desires of customers and translate those learnings into product and go-to-market strategies.
  • Proficient in our applications:
    • Microsoft Suite 
    • HubSpot
    • Salesforce
    • Monday.com
    • Slack
    • Google Analytics 
    • Paperflyte
  • Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
  • Exceptional ROI-tracking skills, able to prove what is –or isn’t—working.
  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Collaborative and team-oriented attitude, with an ability to build strong working relationships across levels, departments, third parties and geographically dispersed team.
  • Experienced and thrive in a startup environment.
  • Bachelor’s degree in business or marketing; MBA preferred. Real world, comparable experience required. 

OneRail is a technology company innovating solutions for multi-modal delivery. We have built and continue to develop a delivery orchestration platform that connects shippers to an extensive courier ecosystem to automate, optimize and control the entire delivery supply chain, from the demand signal to the proof of delivery. Your thought leadership and development skills are critical to our success. Our approach to product development is very collaborative. We seek high performing team member who enjoy participating in business discussions.