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Social Media Manager

4 months ago

Charlotte, United States Queens University of Charlotte Full time

Social Media Manager
1900 Selwyn Ave, Charlotte, NC 28274, USA
Full-time
Job Description
Summary: The social media manager leads all social media efforts across the Queens University of Charlotte flagship channels and is responsible for posting, scheduling and creating content; developing and analyzing social media metrics; and setting the overall social media strategy in alignment with university priorities. This person will be a key player in elevating the Queens brand and marketing the university to various stakeholders. This person will also lead a collaborative effort with channel managers across campus to leverage social platforms and storytelling by building a unified brand presence and engagement. A strong understanding of brand voice and the ability to tailor communication according to marketing objectives and channels is also required.

Due to the nature of this role, this position would require mostly in-person work at the Queens University campus in Charlotte, North Carolina.

The Social Media Manager reports to the Director of Marketing. This position is exempt from provisions of the Fair Labor Standards Act (FLSA) and is not eligible to earn overtime pay or compensatory time off for additional hours worked. This position is not eligible for visa sponsorship.

Essential Duties and Responsibilities include:

Develop a social media strategy in support of university priorities.
Work both independently and with the Office of Marketing and Communications teammates to create engaging content for all institutional social media channels (LinkedIn, Facebook, Instagram, Twitter, TikTok, and other emerging platforms) including videos, photos and graphics.
Cultivate audience connections by responding to comments as appropriate and engaging with users via social media platforms.
Direct campus-wide social media efforts by coordinating with campus account owners and act as a resource for best practices to help guide partner content.
Maintain social media content calendar to organize work and keep Office of Marketing and Communications team informed of content opportunities.
Attend events as needed to capture content, including occasional weekends or evenings.
Non-Essential Duties:

Other duties and special projects may be assigned to meet department and University needs.
Qualifications
Experience, Knowledge and Skills Required:

At least 2-3 years of experience planning, creating, and delivering social media content (e.g., Twitter, Facebook, Instagram, TikTok, LinkedIn, and emerging platforms) – and evaluating performance to drive future content.
Superior written and verbal communication skills.
Ability to fully capture a brand voice/messaging through written and visual content and then display that through social channels.
Demonstrated experience with or ability to learn Sprout Social.
Staying on top of social media trends and applying that knowledge to their own work.
Demonstrated commitment to data-driven decision-making, including effective analytical skills and proven results in achieving objectives and goals.
Proven attention to detail, ability to establish priorities and meet project deadlines, with strong follow-up and follow-through to completion.
Ability to problem-solve and troubleshoot a variety of issues and the wisdom to escalate issues when warranted.
Proficient in computer and office software (Outlook, Word, Excel, Microsoft Office).
Basic proficiency with design tools such as Canva or Adobe Creative Suite is a plus.
Experience with photography and videography equipment and best practices is a plus.
Experience with social listening tools is a plus.
Ability to work effectively in a diverse campus community, including faculty, staff, students, and vendors.
Self-motivated and proven ability to demonstrate initiative.