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Senior Solutions Analyst

2 months ago

New York City, United States VideoAmp Full time

VideoAmp is on a mission to create the best employee and workplace experience where people can bring their whole self to work everyday.  We believe that accomplishing something great requires a special group of people who work hard, drive results and have a blast while doing it - people who challenge the status quo and embody our values.  People who say “I’ll find a way” instead of saying “it can’t be done.”
At VideoAmp, we believe in challenging advertising paradigms to maximize value for clients. We do this by enabling companies to execute on business outcomes across their media investment instead of more traditional media metrics. VideoAmp is the software and data solutions company powering the convergence of linear TV and digital video advertising. Our solutions connect linear TV viewership with addressable data assets to benefit the marketing and media industries. This enables marketers and content owners to holistically plan, transact, and measure deduplicated audiences across digital video, OTT, connected and linear TV advertising.

Role & Responsibilities

New York City, NY (Hybrid)

As a Senior Solutions Analyst in our Client Delivery team, you will participate in the configuration, onboarding, and calibration of VideoAmp’s Media Optimization platform (formerly known as Elsy) for our advertiser and agency clients. You will contribute to each key phase in the deployment of VideoAmp Media Optimization platform to ensure client success.

Your role reports to a Solutions Manager. You will work closely with other Analysts and Data Engineers in this function.

This role provides a unique opportunity to contribute to the growth of a highly innovative company and to the development of next generation, algorithmic solutions in a rapidly changing industry.

  • Onboard, deploy, and maintain client instances of the platform

    • Support the Design of customer implementations by producing analyses of their industry

    • Onboard client data in analyzable format

    • Define key brand characteristics in standardized templates

    • Analyze client attribution outputs (such as MMM, MTA attribution, brand-lift studies, mobile and panel-based measurements etc.) to calibrate VideoAmp/Media Optimization planning algorithms

    • Configure Media Optimization platform to meet specific client implementation design

    • Produce reports in the Media Optimization platform to illustrate client media plans, actual performance, and optimization recommendations

  • Support delivery team leads in developing optimized Media Plans

    • Help configure media briefs within platform

    • Build campaigns, media plans, and manage tactics in compliance with the media brief

    • Analyze media plans and alternative scenarios for alignment with overall media strategy

    • QA media plans for data accuracy and business sense

    • Understand key plan recommendations and contribute to client-facing presentation development

    • Support recommendations with data and analytics

    • Document key learnings from client engagements

  • Facilitate work sessions and communications

    • Organize meetings, document and distribute action points

    • Collect and organize client data

  • Assist in Product Development

    • Use and contribute to VideoAmp Media Optimization’s processes and code base

    • Contribute to product development process by compiling user feedback and testing new planning algorithms / features

  • Provide User Support

    • Assist in training and support of platform users including client analytics and planning teams

Qualifications

  • 3-4 years of experience in a quantitative field, preferably in the media industry. Bachelor’s Degree required in an analytical field, such as Data and Analytics, Statistics, Economics, Operations Research, or similar

  • Experience in marketing analytics such as multi-touch attribution or marketing-mix modeling/econometrics, or other types of measurement techniques.

  • Fluency in the following tools:

    • Microsoft Excel (vlookups, pivot tables, macros), PowerPoint and Word

    • SQL Server or similar SQL-based database

    • Python or similar scripting language

    • Tableau or similar data visualization tool

  • Knowledge of visual techniques for data analysis and presentation

  • Strong aspiration for growth and natural preference to operate in a fast-paced environment

  • Strong desire to develop new skills, and build scalable tools and processes

  • Detail-oriented and QA-focused with an interest in repeatable processes and automation

  • Interest in media and advertising and leveraging automation and technology to produce media plans

  • Strong written and oral communications skills

Additional Desired Skills

  • Media planning experience (with a focus on digital / programmatic media)

  • Experience working with distributed teams in a different time zone for data management


What We Offer

This position pays between $105,000 + Equity + Benefits. The actual compensation offer will be determined by a number of factors, including, but not limited to, applicant's qualifications, skills, and experience.

  • Discretionary and flexible paid time off
  • In addition to standard US holidays off, VideoAmp employees receive a full week off for Summer Break and another full week off for Winter Break
  • Comprehensive medical, dental, and vision benefits for you and your dependents - including multiple options fully covered by VideoAmp
  • Professional and personal support with licensed therapists and career coaches
  • Unlimited financial wellness sessions with Origin financial advisors
  • 401k Plan
  • Pre-Tax Savings Plans, HSA & FSA
  • $10,000 towards services and treatments that support family planning
  • Cell Phone Reimbursement
  • Paid Maternity and Parental Leave for All Family Additions


We are on a collective mission to bring equity and transparency into media measurement, and that begins with an honest, inclusive culture. At VideoAmp, we empower our team to thrive through collaboration, mentorship, and innovation. If you're passionate about all things data and tech, and have extensive knowledge and curiosity around the digital media space, we’d love to hear from you.

Above all, if you're eager to influence and support the revolutionary goals of a dynamic, cross-functional team -  join us and make an impact

#LI-Hybrid