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Director of Growth Marketing

2 months ago

Seattle, United States beBee S US Full time

Who is DexCare?

DexCare optimizes time in healthcare, streamlining patient access, reducing waits, and enhancing overall experiences. Born within Providence, DexCare addresses tech gaps by aligning supply and demand, recently securing a $75 million Series C funding round led by ICONIQ Growth, alongside partners like MGB, Kaiser Permanente Ventures, and others, to modernize healthcare infrastructures for an inclusive ecosystem.

 

What is DexCare?

DexCare, a digital care orchestration platform, streamlines care delivery logistics. It empowers healthcare systems to predict constraints and precisely schedule services, optimize capacity, and cuts operational costs. Currently serving 57 million patients, including Kaiser Permanente and Providence, DexCare ushers in a new era of digital-care access, ensuring health systems can efficiently track and deliver every hour of capacity for consumer ease. 


For more information, visit www.dexcare.com or follow us on LinkedIn. 


DexCare is seeking an experienced and strategic Director of Growth Marketing to lead our B2B marketing efforts for our high-growth healthcare SaaS business. This role is critical in driving our pipeline growth through the development and execution of comprehensive and creative marketing strategies that engage and convert targeted accounts and buying groups into opportunities. The ideal candidate will have a deep understanding of Account-Based Marketing (ABM), elongated sales cycles, and multi-channel marketing. You will oversee a team and will ensure that our marketing initiatives are aligned with the latest best practices in B2B marketing. The ideal candidate will have experience driving growth for a VC-backed, Series C company that is on its next growth path, demonstrating the ability to scale marketing efforts and contribute to significant revenue milestones. This position reports to the Chief Marketing Officer. 


Role is based out of our Seattle HQ (Eastlake area) 2 days/week.

What You’ll Do

  • Develop and implement effective and creative demand generation strategies to drive pipeline growth and achieve revenue targets
  • Lead, manage and mentor a team of marketing professionals, across digital and events
  • Design and execute ABM campaigns that effectively target,engage and convert specific accounts and buying groups
  • Utilize a multi-channel approach, including paid advertising, content marketing, social media, email marketing, and events, to drive lead generation and nurturing
  • Collaborate with your marketing peers, sales, CX and product teams to align marketing efforts with business objectives and sales goals
  • Analyze and report on the performance of demand generation activities, using data to optimize campaigns and strategies
  • Stay updated on the latest trends and best practices in B2B marketing and ensure their implementation in our marketing efforts
  • Manage the demand generation budget and allocate resources effectively to maximize ROI

What You’ll Bring

  • 10+ years of experience in B2B marketing, with a focus on demand generation for SaaS businesses
  • Minimum two+ years of experience leading a team
  • Hands-on style with a proven track record of developing and executing successful ABM strategies
  • Extensive experience with elongated sales cycles and complex buying processes
  • Expertise in multi-channel marketing, including paid advertising, content marketing, social media, email marketing, and events
  • Experience with account segmentation and persona-based marketing
  • Strong leadership and team management skills, with experience overseeing a marketing team of two individuals
  • Proficiency in marketing automation tools, CRM systems, and analytics platforms. Salesforce, Hubspot and Demandbase a plus
  • Excellent communication and collaboration skills, including executive comms
  • Bachelor's degree in Marketing, Business, or a related field; an MBA or equivalent advanced degree is preferred


What we are looking for from the heart: 

Passion, enthusiasm, energy, humor, team player mentality and the ability to convey this through interpersonal relationships and communication skills Intellectually curious; you want to understand everything about our customers & market opportunity Comfortable working in a complex, fast-paced and ever-changing environment



DexCare is an Equal Opportunity Employer

 

All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances. DexCare does not exclude people or treat them differently because of race, color, national origin, age, disability, or sex. DexCare provides reasonable accommodation to all applicants who require such accommodation to apply for the position or to perform the essential functions of the job.