Sr. Manager, Social Media
2 weeks ago
You will collaborate closely with the Marketing and Ecommerce teams to translate key business goals into engaging social content. You'll develop platform-specific strategies, including testing, learning, and reporting methodologies. This position offers a significant opportunity to impact our brand and voice. Success in this role requires a blend of strategic thinking, operational excellence, risk-taking, strong communication skills, and the ability to lead and inspire a team.
Main Responsibilities
- Lead the creation of dynamic, captivating, and shareable content with a primary focus on TikTok, while also optimizing for Instagram, Pinterest, YouTube and Facebook.
- Drive the development of trend-driven videos and interactive content that resonate with the Gen Alpha and Gen Z audience.
- Collaborate with the creative team to innovate and produce viral-worthy content that boosts engagement and brand visibility across all channels.
- Stay ahead of social media trends, particularly on TikTok, to ensure our content remains fresh, relevant, and impactful.
- Identify and reach out to creators and influencers (nano to mega) for content creation and partnership opportunities.
- Analyze performance and adjust content strategies to maximize reach and engagement.
- Partner with Community Management Team to understand voice of customer and outreach opportunities.
- Establish, manage and track budgets.
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience.
- 5+ years of experience in social media management, influencer strategy, with at least 2 years in a leadership role.
- Proficiency of social, influencer and listening platforms. Previous experience with Sprout Social preferred.
- Excellent understanding of social media metrics and analytics.
- Expertise in creating and optimizing content; understanding of algorithm, trends, and user behavior.
- Proven track record in social media strategy development and execution.
- Strong creative skills with the ability to produce engaging content.
- Ability to stay ahead of social media trends and adapt strategies accordingly.
- Strong leadership and team management skills.
- Effective communication and collaboration abilities.
- Experience in risk-taking and innovative thinking in social media campaigns
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