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Marketing Associate

2 months ago

Hoffman Estates, Illinois, United States Claire's Full time
About the Role

The Marketing Associate - Promotions is a key member of our marketing team, responsible for supporting the planning, execution, and management of promotional marketing activities across multiple channels. This role involves coordinating promotional campaigns, managing content and materials, and analyzing the effectiveness of promotional efforts.

Key Responsibilities
  • Create and manage promotional marketing calendars to ensure cohesive messaging and effective content management.
  • Assist in the planning and execution of promotional marketing campaigns, focusing on in-store signage and promotions, while supporting efforts in digital, print, and social media.
  • Coordinate with internal teams and external vendors to ensure prompt and effective execution of promotional signage activities.
  • Support the creation and management of promotional content and materials, including in-store signage, digital assets, flyers, social media posts, and email campaigns.
  • Ensure all promotional content is consistent with brand guidelines and campaign objectives.
  • Monitor the implementation of promotional strategies to ensure alignment with campaign goals and maximize reach.
  • Track and analyze the performance of promotional campaigns using various analytics tools and platforms.
  • Prepare reports on campaign effectiveness, providing insights and recommendations for optimization.
  • Create communications for Store Operations and In-Store presentation teams to share with the Field to drive promotional marketing initiatives.
  • Assist in organizing and executing promotional in-store/in-mall events.
  • Coordinate with internal and external vendors and partners to manage the production and delivery of promotional materials.
  • Ensure that all vendor activities and deliverables meet quality standards and deadlines.
  • Provide administrative support to the marketing team, including scheduling meetings, managing project timelines, and handling correspondence.
  • Maintain up-to-date records of promotional activities, budgets, and performance metrics.
  • Identify opportunities to enhance promotional processes and workflows.
  • Contribute to the development and implementation of best practices for promotional marketing.
Requirements
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • 3+ years of experience in marketing or promotional roles, with exposure to multi-channel campaigns.
  • Basic understanding of marketing principles and promotional strategies.
  • Proficiency with marketing tools and platforms, including social media and email marketing systems.
  • Strong organizational and project management skills.
  • Excellent written and verbal communication skills.
  • Ability to analyze data and generate actionable insights.
  • Experience with Microsoft Suite, Google Docs, Dropbox.
  • Experience in managing promotional events and activities.
  • Detail-oriented with strong problem-solving skills.
  • Strong communication skills.
  • Proactive and able to work independently as well as part of a team.
  • Adaptable and able to thrive in a fast-paced, dynamic environment.