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Digital Media Manager

2 months ago

Hoffman Estates, Illinois, United States Claire's Full time

About the Role

Claire's is seeking a highly skilled Digital Media Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive digital media strategy to drive traffic and sales for our brand.

Main Responsibilities

  • Develop and execute digital marketing strategies across upper, mid, and lower funnel channels, including paid search, paid social, programmatic advertising, and video, in partnership with external agencies.
  • Serve as the primary point of contact for media agencies, ensuring clear communication, alignment on objectives, and effective execution of media plans. Negotiate contracts, manage relationships, and evaluate agency performance regularly – getting the most out of the relationship(s).
  • Oversee the implementation of media campaigns, ensuring timely delivery, adherence to brand guidelines, and alignment with overall marketing strategies. Monitor and adjust campaigns to maximize effectiveness.
  • Participate in roadmapping of strategy. Define and build test and learn agenda ensuring regular channel and platform tests with clearly defined goals and objectives to measure and optimize against.
  • Manage and optimize media budgets, ensuring efficient use of resources. Track and report on spending and provide insights to improve ROI and overall campaign performance.
  • Utilize analytics and performance data to assess the effectiveness of media campaigns. Provide daily/weekly/monthly reporting and insights to senior leadership, highlighting successes and areas for improvement.
  • Stay updated on industry trends, emerging technologies, and competitive landscape to inform media strategies and maintain a competitive edge.

Requirements

  • Bachelor's Degree in Marketing, Communications, or a related field.
  • 5+ years of experience in digital marketing, marketing analytics, or performance marketing – retail, apparel, and omni-channel experience a plus.
  • 2+ years within an e-commerce or agency environment – retail, apparel, and omni-channel experience a plus.
  • Proven track record in working with both agencies and platforms – creating an extension of the media team.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions. Experience with reporting on KPIs, marketing performance, and shopping flows.
  • Knowledge of Google Analytics and experience with multi-touch attribution methodology and/or platforms.
  • Excellent communication skills.
  • Ability to work in a fast-paced environment and manage multiple projects and levels of tasks.

Claire's is an Equal Opportunity Employer