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Sr. Manager Marketing Operations

2 months ago

Irvine, United States Veritone Full time
WE ARE VERITONE We are driven by the belief that Artificial Intelligence is one of the greatest inventions a game-changing technology that helps companies accelerate innovation, advance human abilities, create revenue opportunities, improve operational efficiencies, and power new customer experiences.
At Veritone, our mission is simple and ambitious:
to democratize artificial intelligence and build a safer, more vibrant, transparent, and empowered society.
We are determined to be an active contributor to shaping our future for the better.
We care about the ethical implications of AI and the prosperity and well-being of all individuals, as well as the growth and continued successes of our employees, customers, and partners.
Veritone s purpose is more important than ever:
we re here to enable every organization and every person with the power of AI.
We re the creator of aiWARE, a hyper-expansive Enterprise AI platform and the world s first AI operating system, which orchestrates a diverse ecosystem of cognitive engines to power intelligent automation so we can solve some of the biggest challenges facing media, sports, advertising, government, legal, compliance, and recruitment industries, helping them accelerate workflows, save time and costs, and uncover new insights and opportunities.
We are seeking a Marketing Operations Manager to help us build, measure, optimize and scale our marketing programs to drive growth.
In this role, you ll be responsible for owning the enhancement of our overall marketing process, technology, and workflow while measuring and evaluating marketing performance, supporting demand generation and integrated marketing campaigns, and informing strategic planning and budgeting.
This role will partner with internal stakeholders from marketing and sales on lead-flow initiatives that impact sales and business development efforts and will own tools and processes to deliver efficiencies in campaign and lead management improving how marketing generated leads are progressed through the funnel for optimized conversion.
POSITION SUMMARY
We are looking for a marketing manager to lead the marketing operations function and elevate the Veritone marketing team to be best-in-class across marketing systems, process, data and reporting.
This person will have comprehensive ownership over Veritone s marketing tech stack and be responsible for ensuring that the right tools and integrations are in place in order for the marketing team to execute and measure the success of marketing campaigns across Veritone business units.
You ll work closely with the Demand Generation, Sales, and BizOps functions to set the vision for marketing operations at Veritone and start creating high quality marketing processes that help us acquire and convert new customers.
WHAT YOU LL DO
Own our overall operational strategy for attribution, tracking and reporting of marketing performanceCreate and maintain dashboards and reports to track marketing KPIs and measure campaign efficacyProactively own process improvements while driving change and efficiencies across marketing programs, systems, reporting, etc.Process Management; identify, design, and document scalable processes that enable the marketing team to be more effective in their daily work and drive alignment within the department.Performance Measurement; monitor performance, develop insights, make recommendations and implement optimisations across MQLs, SQLs, pipeline, content, channels, and campaigns.
And iterate on a continuous basis.Infrastructure; own, maintain and improve our marketing tech stack and integrations (includes Salesforce, Pardot/Account Engagement, Demandbase, Zoominfo, GotoWebinar, etc).
Work with Business Operations to manage the health of our database and our lead management process.Segmentation; manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects.Lead Management; support marketing and sales revenue goals by maintaining our lead management process, including lead lifecycle, lead scoring, and sales alerts.Data Management; work closely with Business Operations to ensure data is syncing seamlessly in Salesforce and Pardot for accurate and up-to-date attribution, lead management, and reporting.Data and Campaign Governance; ensure data accuracy, integrity, and security by implementing and maintaining data governance best practices.
Work with IT and data teams to ensure data quality and accessibility.
Implement and train stakeholders on campaign governance and hygiene/quality processes.Pilot recommendations for evaluation of innovative technologies to continue to build our marketing technology stack supporting future growth and efficiencyEnsure Marketing Ops team priorities are aligned and Marketing business objectives are met across business systems, enablement, and business intelligence projectsEnd-to-end project ownership of both planning and execution responsibilities for cross-functional marketing initiativesWHAT YOU'LL NEED
5+ B2B Tech marketing experience with at least 3+ years of admin experience in Pardot or similar email marketing platform and strong experience with Salesforce.
(this is NOT entry level)Strong analytical skills, able to draw insights and intelligence from marketing data.Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalisation, and other lead/customer management practices.A good understanding of database structure, data hygiene, analytics, and attribution.Demonstrated experience owning and running the governance of a large marketing automation platform.Ability to manage multiple projects at the same time in a fast-paced environment.Technically capable, excellent communicator, and a desire to improve processes.Working knowledge of GDPR regulations.A good grasp of account-based marketing and how to work an ABM program through cross functional integration.
Experience using salesforce.com, Pardot or other email marketing tools, demandbase, and JIRAExperience managing direct reports and leading cross-functional teams OUR IDEAL CANDIDATE WILL HAVE

Five years minimum experience in B2B Marketing (ideally enterprise software)
Proven experience using Account Engagement (Pardot), Salesforce.com and DemandbaseMetrics focused and detail oriented with the ability to excel in a fast-paced environment.Meticulous attention to detail and high quality standardsStrong experience using Salesforce to track and attribute marketing performanceUnderstanding of marketing automation best practices
Highly motivated, self-starter who has the ability to get the job done.Strong interpersonal skills with a proven, demonstrated ability to work cross-functionally, and build and maintain successful relationships internally and externally.Excellent oral and written communication skills, including the ability to present and position marketing plans.WHAT WE OFFER
A competitive compensation packageEquity Grant(s)
Employe Stock Purchase Plan (ESPP)Remote first + Hybrid workplaceVERI Communities (Affinity Groups) & BelongingEmpowerment to build your career journey at VeritoneFlexible (Paid) Time OffBenefits Program:
medical, dental, vision, 401K matching, and moreMental health awareness and supportAn opportunity to be a part of the next big thing in artificial intelligenceOUR CULTURE Loves learning & continuo.