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Manager, Media Strategy

3 months ago

Whippany, United States Bayer Full time
At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Manager, Media Strategy

This role will lead the strategy and activation of holistic media plans across a portfolio of Bayer Consumer Health (BCH) brands. They will work closely with the platforms team, brand managers, consumer insights, analytics, etc. to develop methods to deliver on their brands marketing goals. This role requires a balance of strategic, digital, creative, and analytical thinking as they need to understand consumer and use that information to develop plans that raise brand awareness, drive customer growth, improve a brand’s positioning, and generate revenue. This role requires a heavy emphasis on digital media and understanding of the Search, Social and Programmatic space.

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Manager, Media Strategy, are to:

  • Deliver best in class holistic integrated media plans to meet brand objectives;
  • Partner with the Digital Platforms team to plan and optimize media performance and user experience;
  • Lead brand learning agenda and Digital Business KPI Reviews;
  • Advance education, awareness, and adoption across Search, Social, and Programmatic;
  • Support execution of in-house digital media model;
  • Manage across channels to create more valuable brand connections and increase loyalty;
  • Increase performance of media channels as measured through DPC and / or ROAS;
  • Own a specific division wide initiative (e.g. content strategy, UX, etc.


WHO YOU ARE

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

  • BA/BS degree;
  • Understanding of Search, Social, and Programmatic media
  • Proven ability to develop operational plans to support enterprise and brand level strategy development;
  • Prior experience in setting direction and managing strategy/creative agencies, technical suppliers, and providers of analytic services;
  • Strong verbal and written communication and the ability to communicate highly complex ideas in a simple effective manner;
  • Demonstrated ability to manage and influence change;
  • Thorough knowledge of digital strategy development, digital strategies, channels and measurement / analytics.


Preferred Qualifications:
  • BA/BS with 10+ years in Marketing activation (Digital Marketing, Media, Advertising) preferably in consumer packaged goods;
  • 5-7 years of experience in a business intelligence, marketing analytics or data science role;
  • Experience in healthcare marketing;
  • Agency / Marketing / IT background.
YOUR APPLICATION
Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Bayer is an E-Verify Employer. Location: United States : New Jersey : Whippany Division: Consumer Health Reference Code: 821321 Contact Us Email: hrop_usa@bayer.com