Marketing Director

4 days ago

Whippany, New Jersey, United States Bayer Corporation Full time

Job Summary

The Marketing Director will be responsible for setting the category vision innovation strategy and long-term strategies for a category which includes a Global Power Brand.

The incumbent will also be ultimately responsible for achieving the short and long-term financial commitments of the businesses as stated in the budget.

To do this, the Marketing Director will manage Senior Brand and Brand Managers who manage the day-to-day responsibilities, as well as interact with cross-functional leaders and Senior Management to ensure that appropriate resources are devoted to the category.

Key Responsibilities

  • Manages and delivers category portfolios' profits and losses, in addition to allocated budgets; collaborates with Finance to deliver financials to leadership;
  • Delivers marketing plans which are in line with CH U.S. strategy and operational objectives; defines budget allocations and task delegations to deliver on business commitments;
  • Sets key performance indicators to track efficiencies of marketing promotion and information (i.e., P&L) budget spend. Leverages initiatives from peer marketing teams when creating marketing plans to efficiently deliver profit goals to the division;
  • Oversees execution of marketing plans and allocates resources for multiple brands, other functional teams, and external vendors;
  • Approves advertising copy and media plans, consumer and trade promotion strategies, package design, and market research plans;
  • Leads relationships with external partners, vendors, and third party manufacturing companies;
  • Understands the impact of consumer and customer trends on the in-scope brands' plans, revenue, and profit; provides recommendations to strategy;
  • Identifies business opportunities through full understanding of the interrelationships of key financial indicators and their impact on the division's top-line and bottom-line;
  • Supervises team to achieve category/brand objectives and clearly stated standards of performance by leading through example. Builds required capabilities against road maps developed with senior management; creates actions plans which detail how to build capabilities within the team;
  • Manages, coaches, mentors, and develops direct reports as well as indicated supports to inspire high performance and professional growth;
  • Champions and leads organizational processes (e.g., business planning, recruiting, and training) to promote continuous improvement and overachievement of financial objectives.

Requirements

  • BA/BS;
  • Meaningful experience in driving growth through Holistic Brand Building across the 'consumer journey';
  • Experience with P&L delivery;
  • Highly skilled in driving excellence in execution, while having strong ability to strategize and see the big picture;
  • Remarkable collaboration skills – brings out the best in people Growth mindset: seeks new and better ways to drive growth;
  • Possesses adept influencing skills across multiple levels and functions, articulate and persuasive communication style;
  • Fit to win competencies: Builds effective teams, cultivates innovation, learning and change agility, customer focus, action oriented/drives results, collaborates globally and locally, plans & aligns, drives stakeholder engagement, effectively manages suppliers;
  • Fit to win skills: Financial acumen, Marketing Brand Building, Digital Excellence, P&L Management;
  • MBA highly preferred with at least 7 years of CPG/healthcare marketing experience; or BA/BS with at least 9 years of CPG/healthcare marketing experience.

What We Offer

Bayer offers a wide variety of competitive compensation and benefits programs.

Be part of something bigger. Be you. Be Bayer.

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