Media Planner

17 hours ago


Whippany, New Jersey, United States Marketsmith Full time
Job Description

Marketsmith Inc. is a women-owned, full-service marketing agency seeking a skilled Media Buyer to join our team. As a key member of our media team, you will be responsible for managing all aspects of client media campaigns, including planning, buying, and performance optimization.

Responsibilities:

  • Oversee local radio and linear TV media buys for clients.
  • Monitor and optimize campaign effectiveness.
  • Stay up-to-date on market conditions, programming, and viewing patterns.
  • Work with planning lead to collect audience information.
  • Create customized promotions with radio and TV partners.
  • Present metrics and insights to clients.
  • Assist in plan creation and presentation.
  • Ensure accurate budget applications and invoice reconciliation.
  • Stay informed on industry trends and technology.

Requirements:

  • 2-4 years media experience, including planning and buying.
  • Excellent written and verbal communication skills.
  • Bachelor's Degree.
  • Experience with web/media analytics and reporting.
  • Ability to work with MS Office product suite.

Marketsmith offers a flexible remote work setting, paid time off, and a robust benefits package. We are an equal opportunity employer and value diversity, equity, and inclusion.