Marketing Account Manager
2 weeks ago
Marketsmith Inc. is a women-owned, full-service marketing agency that has a proven track record of launching products that build successful brands. Our mission is to deliver real business impact for our clients through the application of omnichannel campaigns, high-performance creative, and end-to-end measurement. We aim to elevate challenger brands into champions and grow champion brands into legends.
Our CultureOur unique culture aligns experienced professionals with innovative thinkers to create a diverse environment that drives new discoveries, efficient operations, and effective executions. Our team operates under the vision of a highly respected CEO and leadership team who inspire teamwork, innovation, and making a difference. We value community over everything and are committed to establishing a more equitable future for underrepresented communities through educational workshops, knowledge sessions, employment opportunities, and philanthropic efforts.
Success at MarketsmithWherever you are in your career, there is a place for you to grow with Marketsmith. Our team is a dynamic blend of seasoned pros and talented rookies: creative thinkers, artists, math whizzes, research junkies, extroverts who can quietly contemplate, and introverts who are full of surprises. We never stop learning. A Marketsmith teammate demands solutions, and growth is absolute. Our energy is palpable. We lift each other up. We roam outside of silos. We sometimes eat ice cream for breakfast.
What We OfferWe offer a flexible remote work setting, paid time off, Summer Fridays, and a robust benefits package that includes health, dental, accident, life, and critical care insurance; health and dependent flexible spending accounts; a 401(k); guest speakers; access to classes to earn certifications and master technology and marketing tools; an easy commute from NJ, NYC metro, or NE PA; and opportunities to volunteer for causes to help families and/or animals in need.
Who We NeedThe Marketsmith Account Executive is responsible for cultivating and nurturing strong working relationships across the internal agency and client teams alike. The Account Executive is someone who thrives on the development of innovative marketing solutions while knowing how to maximize agency resources to deliver against client goals.
- Serves as the day-to-day contact responsible for execution and implementation of all marketing efforts
- Manages all internal budgets, labor hours tracking and reporting, and profitability reports
- Manages all competitive intelligence by tracking and analyzing all competitive activity and trends, creative, media (traditional and non-traditional), and new product introductions and sales/market share to compile reports to present to clients
- Ensures all processes are followed and executed flawlessly. They will lead the development of all status reports, financial estimates, tracking, media planning and buying reports
- Responsible for development of all creative, research, and media briefings
- Responsible for ensuring resources, timelines, and process are put into action to support the IP process. Works with their analytic counterpart to ensure all client data is captured, dashboards are created/updated, and agency resources meet regularly to evaluate results and formulate strategies
Qualifications and Education Requirements:
- Bachelor's degree and 2-3 years experience in an agency or related environment managing $800K - $1.5M in billings
- Action-oriented entrepreneurial spirit and a laser focus on the outcome, not just on the process
- Experience with marketing analytics to help establish KPIs, measure, and report on an ongoing basis
- Eagerness to think differently about problems and roll up your sleeves to help figure them out
- Courage to dig deep into the business and question everything to understand where the pain points and link our work directly back to the business as much as possible
- Resiliently positive attitude. This is critical to foster a highly collaborative environment
- Passion and genuine enthusiasm for advertising, media, technology, and your career growth
- Inclination to think outside of the box to imagine new ideas and encourage progressive dialogue
- Ability to confidently present your own and other's work persuasively
- Demonstrating interest in marketing by reading trade publications, industry blogs, participation in educational webinars, etc.
- Financial savvy - the willingness and capability to work with numbers
- Travel as required
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