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Retention Marketing Senior Associate

1 month ago

Brooklyn, United States Brooklinen Full time

Overview

We’re excited to be looking for a Retention Marketing Senior Associate to join our team in Brooklyn, NY. Reporting to our Retention Marketing Manager, you will support the team in reaching our ever-expanding audience through email and retention marketing efforts. 

You’re perfect for this role if you’re eager to learn, excited about the world of retention marketing, and are interested in working in a hands-on and collaborative environment.

This role is based in Brooklyn, NY, and we have a 2 days in/3 days remote schedule.

What you’ll do

  • Own email & SMS building and QA process, ensuring content is relevant and links work to provide the customer with a good email to site experience
  • Submit clear, organized and detailed creative briefs
  • Own weekly/monthly reporting of performance metrics 
  • Collaborate with cross functional teams to continuously optimize the customer journey
  • Partner with the Retention Marketing Manager to strategize customer journey optimizations and our loyalty program

We're looking for someone who brings

  • 2-3 years of retention marketing experience with a strong understanding of email & SMS marketing 
  • Experience working with multiple retention channels (i.e Email, SMS, Direct Mail, Paid Social, Loyalty) is a plus 
  • Email building experience and direct experience working with an ESP
  • Proven track record of organized and thoughtful work with a strong attention to detail 
  • Experience building and scaling customer journeys & triggers (ie. Post Purchase, Winback, etc) is a plus
  • Basic understanding of URLs/UTMs
  • Strong verbal and written communication skills
  • Critical thinking skills and an action-oriented mindset
  • Ability to be adaptable and comfortable working in a changing environment

Compensation & Benefits

At Brooklinen, our goal is to offer a competitive total compensation package which we determine based on specific market data taking into account our company size, stage, industry, and location. The base salary range for this role is between $70K - $82K. 

Beyond base salary, we contribute significantly to offset the cost of health benefits, provide a financial stipend through Carrot Fertility to help with the costs associated with the fertility journey, offer a 401K with a 4% Safe Harbour match, have commuter benefits, and also provide a yearly product allowance. 

We have 14 weeks of 100% paid parental leave for all new parents, year-long Summer Fridays, a workday that starts at 10 am, four weeks of vacation, and a one-month paid sabbatical at your 5th anniversary.

Most importantly of all, our HQ hires receive competitive equity grants. We would be happy to tell you more about this and how to value this part of compensation during our interview process.

Why join us?

  • Our team is made up of friendly, funny, welcoming, low-ego, and passionate people -- who also happen to be great at what they do. We all know the people you work with can make or break a job and so we go to great lengths to protect this amazing culture.
  • We work hard but are well-rounded and well-rested. Hanging with coworkers is encouraged. So is taking a vacation, getting a great night's sleep (our day starts at 10 am), and getting out of here at a reasonable time (we have year-long summer Fridays that end at 3 pm).
  • Care about growth? So do we. We’re growing, so we’ve got tons of exciting growth opportunities for our amazingly talented team. 
  • Hybrid work - our HQ team has 2 days in and 3 days remote schedule.
  • And don’t just take our word for it We’re honored to be recognized by various industry tastemakers for the work we’ve put into our culture and employee engagement, including accolades from LinkedIn Top Startups (in 2020 and 2021), Inc.’s Best Workplaces and Forbes Best Startup Employers in America (in 2022, 2023, and 2024).

Everyone is welcome at Brooklinen. We’re passionate about building a team that reflects the diversity of our community and creating an environment where our differences are celebrated. We invite you to take a look at how we’ve done so far and where we know we need to do better.

About Brooklinen

Brooklinen, home of The Internet’s Favorite Sheets, was founded in 2014 with one goal in mind: We want you to be comfortable.

We believe everyone deserves beautiful home essentials, and our approach to provide these is simple: Create high-quality products using the finest materials – from bedding to towels and everything in between – and offer these products directly to our customers (without the luxury markup). As we’ve expanded beyond the bedroom, introducing bath goods, accessories, loungewear, our Spaces marketplace and IRL retail stores, our goal of keeping you comfortable has remained at the forefront.

We take pride in our products and think you will, too: Our sheets, towels and more have received 100,000+ 5-star reviews and been recognized by numerous industry tastemakers such as Apartment Therapy, Good Housekeeping, The New York Times’ Wirecutter and many more.

Our Interview Process

  • Initial Interview:
    • Senior Associate, Recruiting 
  • First Round: 
    • Retention Marketing Manager
    • Director of Customer Marketing
  • Second Round:
    • Project Review with Retention Marketing Manager and Director of Customer Marketing
  • Final Round:
    • Director of Recruiting

Note for recruiting agencies: We oversee our hiring internally, and we kindly ask that recruitment agencies refrain from sending us unsolicited resumes unless we have a pre-existing agreement for a particular role. We’re excited about welcoming all applicants who are interested in joining our team to apply directly

#LI-KR