Director of Product Marketing

3 weeks ago

California, United States Ordr Inc. Full time

See. Know. Secure. Every connected asset everywhere.

Our mission is to make the connected world a safer place. Digital transformation has led to the explosive increase of connected assets and expanded boundaries for enterprises. Each unknown, unmanaged, and unsecured asset increases an organization’s attack surface.

Ordr makes it easy to see, know and secure every connected asset in your network. Using a “whole enterprise” philosophy and the Ordr Data Lake populated with a rich and growing library of millions of detailed asset profiles, powered by AI/ML classification and data analytics, O rdr identifies and secures every asset in the network -- IT, IoT, IoMT, OT devices, users, SaaS and cloud workloads. Ordr maps the enterprise attack surface, prioritizes vulnerabilities and risks, accelerates segmentation and protects each device against cyberattacks with automated policies. Our platform delivers a single source of truth on every asset, enabling security, IT and device teams to save time, reduce risks, accelerate incident response, and increase collaboration.

We’re looking for innovators, creative thinkers and doers to join a driven team, where you’ll work hard but have fun along the way. More importantly, we’re looking for the best people who will thrive in a unique Ordr culture where we’re customer obsessed, push the boundaries of innovation, value collaboration and focus on results Everything you’ll do as part of our mission to secure assets in our customer’s network – in healthcare, manufacturing to financial services and smart cities – makes a difference in protecting lives, business operations, and our way of life.

Qualifications

  • Proven experience in cybersecurity or SaaS product marketing and roles, ideally with more than 7+ years experience
  • Passion for innovation, technology, and driving industry disruption
  • Strong understanding of cybersecurity technologies and its applications within enterprise
  • Mastery of foundational PMM skills – messaging/positioning, GTM strategy, audience segmentation, sales enablement, content creation, market research
  • Ability to prioritize high impact activities, manage multiple priorities and keep complex projects moving forward
  • Track record of successfully leading, influencing, and collaborating with product management, sales, sales ops and marketing
  • Excellent written and verbal communication skills, with the ability to articulate complex concepts in a clear and concise manner
  • Strong leadership and collaboration skills, with the ability to influence cross-functional teams and drive results
  • Analytical mindset with the ability to leverage data to make informed decisions and measure marketing effectiveness.
  • Bachelor’s degree or demonstrated professional equivalent skill
  • Willing to travel 15-25% of the time to serve as thought leader at conferences

Responsibilities

  • Develop and execute the product marketing strategy for Ordr, in alignment with the company's overall marketing and business goals.
  • Collaborate with cross-functional teams, including product management, sales, and engineering, to understand the features, benefits, and competitive advantages of the Ordr platform and products
  • Create compelling messaging and positioning for Ordr platform and products, with differentiated messaging that resonates with our target customer and key personas.
  • Lead the development of marketing collateral, including product datasheets, whitepapers, case studies, and presentations, that effectively communicate the value proposition and differentiation of Ordr
  • Serve as the evangelist and thought leader for Ordr, delivering persuasive presentations at analyst briefings, industry events, webinars, and trade shows
  • Drive go-to-market activities for new product launches, ensuring successful adoption and market penetration.
  • Conduct market research and analysis, interact with analysts to identify customer needs, market trends, and competitive landscape.
  • Collaborate with the demand generation team to develop and execute integrated marketing campaigns that generate awareness, leads and support sales efforts.
  • Work across marketing to develop and deliver impactful content for digital marketing channels, including website, social media, and online advertising.
  • Develop sales tools that support the selling process including first call decks, solutions briefs, white papers, videos, blogs and webinars
  • Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and identify areas for improvement.
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