Director of Marketing

4 weeks ago


Los Angeles California, United States AccorHotel Full time
Job Description

As head of Marketing, your key responsibilities will be to develop marketing strategy for the hotel’s products or services to support business growth ambitions. Key focus on calendar of campaigns and events, develop brand strategy, set the marketing budget and analyze the market and competitors.

As Marketing Director, oversee the implementation of the marketing strategy through leadership of the marketing team.

What you will be doing:

Collaborate with business team to uncover insights for developing marketing and branding strategies for existing and new products

Oversee and grow the marketing department by identifying revenue opportunities among established clients and by securing new accounts

Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures

Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team

Responsibilities

Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services

Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations

Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales

Analyze key marketing performance metrics and provide market research, forecasts, competitor analysis, campaign results and consumer trends

Provide tools and materials for the effective functioning of the sales and hotel operational teams

Deliver an overview of all marketing activities aiming to drive awareness and sales – ranging from digital, print, media and social media to market research and direct marketing

Oversee coordination with external agencies

Produce hotel's Annual Commercial Strategy Plan, in partnership with on property leaders and regional support.

Advising and supporting on the development of the Fairmont corporate brand

Liaise with Fairmont Global/Regional Brand, Public Relations & Communication teams

Lead, engage, and develop team members, including ongoing performance development and Career Development Plans.

What is in it for you:

Salary Range: USD$145,000 to USD$155,00

Discounted hotel rooms and food & beverage rates to employees at our sister properties around the globe.

We provide learning programs through our Academies to promote growth and development so that you can perform at your full potential.

Opportunity to develop your talent and grow within your property and across the world

Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21 and WATCH



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