Senior Director, Marketing

3 weeks ago


San Jose California, United States Renesas Electronics Full time
Job Description

As a Senior Director of Marketing for Software and Digitalization at Renesas, you will be responsible for business and marketing strategy for embedded and automotive software. You will be responsible for driving business results in collaboration with multiple go-to-market cross-functional teams, sales, marketing, and product groups. You’ll use both qualitative and quantitative insights about our customers and turn them into comprehensive marketing initiatives that focus on driving user acquisition, engagement and retention and overall enhanced customer experience. This is a highly impactful role in a growing market segment and you’ll partner with multiple business stakeholders to drive alignment on overall product strategy and marketing programs for software and digitalization.

Responsibilities:

Own the overall strategy for the product marketing function to increase market awareness, engagement with users, and revenue for software and system solutions.

Develop and articulate clear, engaging narratives that showcase our products, vision, and industry thought leadership.

Collaborate closely with cross-functional teams, including Engineering, program management, sales, marketing and customer Success, to ensure successful product launches with a clear and cohesive marketing plan which includes positioning, messaging, and promotional strategies.

Conduct competitive analysis to address gaps to customer satisfaction and improve overall customer experience.

Collaborate with the team to develop high-impact marketing campaigns, social media, email marketing, and content marketing.

Participate in external customer meetings, to analyze gaps to product deliverables and work with engineering teams to address them.

Customize solutions for automotive customers and mass market embedded customers, to accelerate the customer time to market


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