Head of Brand, Content

4 weeks ago


California, United States Synopsys Inc Full time

Director, Product Marketing
Job Description: The product marketing director will lead a team that will be responsible for developing the strategy for how we position and message product value propositions to the target personas. This candidate will drive, in collaboration with the product management team, the go-to-market plans, successful product launches, messaging documents, competitive positioning, and product and solution content that helps fuel the demand and awareness for our System Design Group.This person will partner closely with the digital marketing and campaign teams to activate the strategy across content, digital and brand marketing.
The Responsibilities Of The Product Marketing Director Will Include
Build and execute, through your team, a marketing strategy to help drive demand, awareness and perception of our product and solutions in the market.
Build detailed personas and gain a deep understanding of the markets we serve to help drive marketing programs
Develop differentiated, value-based product positioning and messaging frameworks that resonate with our target buyer persona using customer research and competitive insights
Lead a range of content creation including web, e-marketing, presentations, industry articles, press releases and more
Develop competitor comparison matrix, using this intelligence to inform marketing tactics.
Work collaboratively with a range of stakeholders including sales, product management, digital marketing and campaign, PR and brand teams to create and support go-to-market initiatives
Previous people management experience in product marketing role
Experience in the EDA and semiconductor industry highly preferred
Data driven, measured and results focused.
Experience in developing product marketing plans, positioning and messaging
S degree in business, marketing or electrical/computer engineering desired
The Global Marketing and Communications Group is focused on selling our complete portfolio of EDA software, market-leading IP, and differentiated systems solutions combined with AI and Cloud offerings. Our culture is anchored on the relentless focus on Customer Success powered by a data-driven 'Operating System'.
Synopsys offers comprehensive health, wellness, and financial benefits as part of a of a competitive total rewards package.



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