Copywriting Manager, Experian Consumer Services

Found in: Resume Library US A2 - 2 weeks ago

Costa Mesa California, United States Experian Full time
Job Description

We are seeking a talented and strategic Copywriting Manager to lead our Direct-to-Consumer copywriting efforts. Reporting to the Head of UX, the Copywriting Manager will lead a team of copywriters, joining UX research as a critical supporting role in the UX design process, orchestrating the creation of customer-centric copy across various digital channels. This role demands a hands-on approach to crafting written content, while also embracing the opportunity to explore innovative content creation methods and a commitment to mastering innovative writing technologies. The ideal candidate will ensure the brand's voice and tone remain unified at every customer touchpoint. A proven understanding of consumer branding and the ability to develop an accessible and persuasive marketing voice is pivotal to achieving success in this integral role.

Key Responsibilities:

Develop and execute a comprehensive copywriting strategy aligned with the business objectives, brand voice and target audience personas.

Mentor and lead a team of copywriters, fostering an environment of excellence, creativity, and professional growth.

Collaborate with Design, Marketing, Product and Legal teams to ensure a consistent and effective brand message.

Drive the creation and refinement of copy for Experian’s public website, emails, digital products, and other consumer interfaces, utilizing both traditional and innovative content creation techniques.

Strategically distribute content creation tasks to balance workloads and leverage diverse skill sets to maximize output efficiency.

Incorporate strong consumer branding and a clear, approachable and engaging tone into all customer touch points.

Stay ahead of industry trends, competitor activities, and consumer insights to inform and enhance our copywriting practices.

Regularly review and refine our copywriting processes, tools, and practices to enhance efficiency, effectiveness, and scalability.

Use data-driven insights to refine content strategies, aiming for higher engagement, conversion rates, and customer satisfaction.

Maintain and continuously refine Experian’s brand voice and tone guide, ensuring all content is aligned and up-to-date with our brand identity and messaging standards.

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