Sr. Director, Brand Strategy

Found in: Resume Library US A2 - 1 week ago

San Francisco California, United States Visa Full time
Job Description

The Senior Director of Brand Strategy is primarily responsible for continuing to build and deploy Visa’s brand positioning to ultimately enable Visa to drive relevance and preference with key audiences, and across Visa’s business priorities. A keen ability to understand and anticipate cultural and commerce trends, turn insights into actionable strategies, and connect it back to innovating Visa’s global brand is critical to success.

This individual and his/her team will work with Marketing Executives, key global stakeholders and five regional brand teams to successfully bring to life – and evolve over time – the strategy for the Visa brand, currently ranked the 6th most valuable brand in the world, according to BrandZ.

The position reports to the Vice President of Global Brand Strategy and Planning and will be based in Visa’s San Francisco, California or New York office.

 

Essential Functions

Oversee the global brand strategy to advance Visa’s Positioning.

To power the next phase of Visa’s growth, continue to develop and refine a clear strategy to leverage Visa’s historic strength in consumer card payments to re-position the brand as a leader in all forms of digital payments and money movement.

Lead ongoing alignment of our enterprise behind the brand positioning for Visa and infuse that positioning in all activities, achieved through equipping the function with strategic tools and resources and driving strategic platform commitment and clarity across marketing and business units.

Oversee / evolve the brand voice & message architecture, as well as brand behaviors to advance brand positioning and respond to changing market dynamics.

Consult on changes and application of Brand Health/Strength to help enable markets’ success.

Innovate the Visa brand by anticipating cultural and commerce trends and applying insights to actionable strategies that improve brand preference and relevance.

Establish learning agenda for brand innovation and leadership of Visa in culture and in commerce.

Partner with internal teams and external partners to curate insights and consumer trends to help inform new brand behaviors and opportunity areas that grow value for the Visa brand, and hand-off key strategies for global and/or regional executions.

Provide functional thought leadership to Global CMO and Marketing Leadership team on a range of initiatives including brand strength, consumer trends, modern branding, etc.

Apply brand strategy to creative strategy for marquee applications of brand positioning.

Lead or author brand reviews of priority briefs in global or region and consult on ways to improve strategy execution, facilitating cross-sharing of results, and insights to produce best in class work, ensuring work ladders into positioning.

Help inform brand narrative arc across fiscal years, sponsorship activations, and initiative campaigns, and partner with Creative, Design, Content, Sponsorship teams to ensure a cohesive story from Visa.

Participate in central briefings of global assets (e.g., global films, sponsorship activations, and content) and partner with Global, Regional, and Agency teams to develop and deploy work.

Lead Brand Strategy Agency Relationships, Budget, and Personnel.

Lead team of brand strategists overseeing team vision, project delivery, and talent growth and development to consistently meet or exceed Brand Goals.

Manage brand agency roster to build best-in-class work and manage associated budgets on quarterly and annual basis.

Help to improve Visa’s agency briefing process in partnership with Agency Management team.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

  • Commercial Director

    Found in: Resume Library US A2 - 12 hours ago

    San Francisco, California, United States DECATHLON Full time

    Job Description We’re currently looking for an experienced and entrepreneurial Commercial Director/Brand Manager to unlock our next phase of growth in the USA. This role is currently an Individual Contributor, reporting to the USA CEO of the company. The ideal candidate is a team player, strategic thinker, and world-class executor driven by making an...

  • VP, Brand Director

    Found in: Jooble US O C2 - 2 weeks ago

    San Francisco, CA, United States Mission North Full time

    Are you passionate about energy, carbon, renewables, materials, and the larger sustainability landscape? Are you looking to tell the stories of companies tackling climate change and reimagining the industries that drive our economy? Leveraging their experience working with brands in climate tech, energy and carbon, industrials and resources, the Sr....

  • Sr. Manager, Public Relations

    Found in: Resume Library US A2 - 6 days ago

    El Segundo, California, United States Mattel Full time

    Job Description The Opportunity:  The Sr. Manager of PR & Global Brand Communications will join a dynamic team that supports Mattel’s Global Brand Team products and programs with best-in-class communications strategies that create maximum value for the company. The position is located in El Segundo, California and reports to the Vice President PR &...

  • Full Time Digital Brand Marketing Director

    Found in: Jooble US O C2 - 2 weeks ago

    California, United States Electronic Arts Full time

    Electronic Arts is the leading interactive entertainment company, powered by innovative technology. As we bring new forms of entertainment to people around the world, we need creative, collaborative, diverse and adaptable people to keep making Electronic Arts better. EA Mobile has a diverse portfolio featuring original and licensed IP titles like FC...

  • VP, Brand

    Found in: Jooble US O C2 - 2 weeks ago

    San Francisco, CA, United States Reputation Management Consultants Full time

    Reputation Management Consultants (RMC) is a reputation management firm used by high-profile individuals, professionals, executives, politicians, leaders, celebrities, individuals, and companies of all sizes, including Fortune 1000 companies and governments. Our performance-driven team consists of former journalists, communicators, marketers, creative...

  • Sr. Director Regulatory Affairs

    7 days ago

    South San Francisco, United States Life Science People Full time

    Senior Director of Regulatory Affairs Menlo Park, CA Life Science People are currently working with an exciting client, looking for a Sr. Director Regulatory Affairs professional with a strong background in oncology submissions. My client is looking for someone to come in and lead their regulatory efforts in oncology as they pioneer cortisol modulation...

  • Sr. Director Regulatory Affairs

    3 days ago

    South San Francisco, United States Life Science People Full time

    Senior Director of Regulatory Affairs Menlo Park, CA Life Science People are currently working with an exciting client, looking for a Sr. Director Regulatory Affairs professional with a strong background in oncology submissions. My client is looking for someone to come in and lead their regulatory efforts in oncology as they pioneer cortisol modulation...

  • Sr. Director Regulatory Affairs

    Found in: Appcast US C2 - 1 week ago

    South San Francisco, United States Life Science People Full time

    Senior Director of Regulatory AffairsMenlo Park, CA Life Science People are currently working with an exciting client, looking for a Sr. Director Regulatory Affairs professional with a strong background in oncology submissions. My client is looking for someone to come in and lead their regulatory efforts in oncology as they pioneer cortisol modulation...

  • Sr. Director Regulatory Affairs

    Found in: Appcast Linkedin GBL C2 - 2 weeks ago

    South San Francisco, United States Life Science People Full time

    Senior Director of Regulatory AffairsMenlo Park, CA Life Science People are currently working with an exciting client, looking for a Sr. Director Regulatory Affairs professional with a strong background in oncology submissions. My client is looking for someone to come in and lead their regulatory efforts in oncology as they pioneer cortisol modulation...

  • 2024 SAMI Intern

    Found in: Talent US C2 - 2 weeks ago

    San Francisco, United States Adobe Full time

    Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies...

  • Sr Medical Director/Medical Director

    Found in: Jooble US O C2 - 1 week ago

    California, United States Meet Full time

    Meet has partnered with a biotech that is at the forefront of research and development in cortisol modulation, pioneering molecules that regulate cortisol activity at the glucocorticoid receptor (GR). They are seeking a Sr Medical Director/Medical Director to play a pivotal role in shaping molecule and program strategy, ensuring the medical and scientific...

  • Brand Ambassador

    Found in: Resume Library US A2 - 1 week ago

    San Francisco, California, United States DomPen Full time

    About Us: At Gardenhouse Brands, a pioneer in the cannabis industry, we're dedicated to delivering innovative and quality cannabis experiences to our customers. We are looking for an energetic and skilled Brand Ambassador to represent our brand and help expand our footprint in the Bay Area. This role is perfect for someone who loves meeting people, enjoys...

  • Development Strategy and Finance Sr. Analyst

    Found in: Resume Library US A2 - 2 weeks ago

    San Francisco, California, United States City and County of San Francisco Full time

    Job Description Under direct supervision, the Development Strategy & Finance Sr. Analyst works within the Port’s Real Estate and Development Division leading analytical work related to the Port’s Public-Private Partnership Development Projects. Key tasks will include preparing complex financial analyses and reports, analyzing development pro formas and...

  • Associate Brand Art Director

    Found in: Lensa US 11 C2 - 1 week ago

    San Francisco, United States Consumer Products Games & Publishing Full time

    About the Role & Team Join the incredibly accomplished Lucasfilm Games Creative Team! The best game developers in the world are building the next chapter of Star Wars and Lucasfilm heritage products. The Associate Brand Art Director teams up with our internal Production Team and Licensees to support visual development across multiple licensed titles by...

  • Strategy Support-Sponsorships

    Found in: beBee S US - 2 days ago

    San Francisco, United States JPMorgan Chase Full time

    Job Description Join us as the Strategy Support-Sponsorships & Events, Innovation Economy, Sr. Associate - where you will have the opportunity to help manage, support and activate complex events and strategic partnerships in support of the Commercial Bank's Innovation Economy team - maximizing business value for all involved. As a Strategy...

  • Director, Regulatory Affairs Strategy-Facial Aesthetics, Pharma

    Found in: Resume Library US A2 - 5 days ago

    Irvine, California, United States Allergan Aesthetics Full time

    Job Description Purpose: The Director Regulatory Affairs Global Regulatory Lead in Global Regulatory Strategy is responsible for developing and implementing global regulatory strategies to secure and maintain market approval for product(s) in assigned therapeutic area. Leads the Global Regulatory Product Team (GRPT). Project responsibilities may include...

  • Sr. Direction, Strategy and Ops, Affluent Customer Experience

    Found in: Resume Library US A2 - 1 week ago

    San Francisco, California, United States Visa Full time

    Job Description Sets affluent and segment strategy, themes, and goals, and translates them into yearly consumer journeys and initiatives to execute against. Support establishing the vision for Visa's brand and differentiators in the affluent segment, translates the vision into business cases and customer value proposition by the segment and tiers of...

  • Creative Director, Brand Partnerships

    Found in: Jooble US O C2 - 2 weeks ago

    San Francisco, CA, United States Sysdig Full time

    Creative Director JD - Flexible / remote within North America Sysdig is driving the standard for securing the cloud and containers. We created Falco, the open standard for cloud-native threat detection, and consistently contribute to open source software projects.We are passionate, technical problem-solvers, continually innovating and delivering powerful...

  • Investment Strategies Director

    1 week ago

    California, United States Sanmanuel Nsn Full time

    Investment Strategies Director page is loaded Investment Strategies Director Apply locations Highland, CA time type Full time posted on Posted Yesterday job requisition id R0012434 Based in Irvine California, under the direction of the Chief InvestmentOfficer (CIO), the Director, Investment Strategies is responsible for broad asset class investments...

  • Director II, Associate General Counsel

    Found in: Resume Library US A2 - 1 week ago

    San Jose, California, United States Western Digital Full time

    Job Description Western Digital is an industry-leading provider of storage technologies and solutions that enable people to create, leverage, experience and preserve data. Western Digital’s trademarks, logos and slogans are valuable assets that distinguish our products from those of our competitors. Western Digital’s global Trademark & Brand Protection...