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Head of Brand Marketing

1 month ago

Cleveland OH, United States Destination Cleveland Full time

As unapologetic promoters of Cleveland, Destination Cleveland's team works every day to attract visitors, inspire visitors and locals alike to explore and connect people to experiences that illustrate Cleveland's diversity, creativity, and contagious passion. We're in the business of equitably growing the region's economy through travel and tourism while also cultivating a passion for Greater Cleveland. As the only organization charged with marketing Cleveland outside of the region, we never stop talking about the city. As a member of Destination Cleveland's PR team, the Manager – Out-of-Market Media Relations must be a solutions- and detail-oriented creative thinker with a deep sense of urgency. Using their significant knowledge of/familiarity with Greater Cleveland, they will work with the Director of Out-of-Market Media Relations and contractors to garner media coverage of Cleveland as a place to visit in drive-market and national consumer media outlets. They will lead proactive outreach and inquiry response for the meetings & conventions and group tour vertical markets and will assist with travel trade and media interactions for the international market. Works with VP of PR and Director of Out-of-Market Media Relations to create, implement and evaluate strategic media relations efforts for the leisure, meetings/conventions and group tour markets – positioning Cleveland as a business and leisure destination.
Maintains media list for outreach to meetings/conventions and group tour markets well as for distribution of organization and pertinent partner news releases.
Fulfills – within 24 hours – materials/information requests from media in assigned categories.
Manages requests for and proactively invites meetings/conventions and group tour media for hosting, including vetting journalists, pitching and itinerary development.
Serves as primary writer/editor of advertorial/value-added media opportunities garnered through trade advertising buys.
Evaluates leisure hosted media requests; Works with contractor to organize and host media visits, including itinerary development and coordination of visit logistics/travel arrangements.
Develops and manages production of quarterly media-focused newsletter, including list maintenance, story identification, writing and coordination with digital team for distribution.
Monitors HARO and Trav Media for pitching opportunities; Maintains log of all media outreach and inquiries in assigned verticals.
Works with VP of PR/Communications and other team members as needed to execute B2B and B2C marketing and media relations for the international leisure market, including itinerary development and hosting and project coordination with Brand USA/GLUSA.
Anticipates opportunities to promote Cleveland as a destination city and proactively recommends ideas for consideration/implementation, in conjunction with or independent of marketing campaigns.
Explores, evaluates and recommends new earned avenues (e.g. podcasts) to garner additional media coverage/change perceptions of Cleveland. Serves as lead for compilation, analysis and reporting for all earned media metrics.
Acts as PR team expert and lead for Simpleview CRM, entering expense & in-kind data.
Maintains PR b-roll and online photo libraries, working with outside resources to update b-roll as needed.
Acts as lead for updating of media section of ThisisCleveland.com, including news release uploads, In the News and fact sheet updates and other edits as needed.
Performs other duties as assigned by the Chief Marketing Officer and VP of Communications/PR.
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
5 to 7 years' experience in public relations, which involves extensive media relations work, writing for a variety of audiences and mediums and some media spokesperson duties.
An undergraduate degree in a communications-related field.
AP Style writing and editing; an understanding of basic legal principles of journalism
Proficient technology app skills; Advanced MS Office (Word, Excel, PowerPoint), Teams, Zoom, Outlook
LANGUAGE SKILLS
Ability to compose letters, press releases, website materials, newsletter articles, presentations and other written materials.
Must be able to present information publicly, conduct in-person media interviews, speak professionally with reporters and respond to questions from co-workers, clients, media and the general public.
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists
Must be flexible and very resourceful
Experience working with PR agency or contractors
Familiarity with the City of Cleveland and Greater Cleveland community
Ability to work flexible hours, including evenings and weekends
Experience/relationships with media who cover destinations, meetings/conventions planning a plus
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Hybrid environment including office with moderate noise and ability to work remotely