Pricing & Price-Pack Architecture Manager
1 week ago
- Lead the analysis to optimize PPA through fully understanding consumer, shopper & customer needs across channels (right pack at the right price in the right channel) while accounting for both C&D and customer profit expectations
- Develop a deep understanding of pricing (price positioning, price slopes, elasticities, price tiers, thresholds, etc)
- Lead inflationary driven pricing; develop analyses to recommend price increases with financial impacts and support the development of retailer sell-in materials
- Partner with New Product Development and Market Research teams in setting price and promotional strategies for innovation; align on analysis and research needs
- Partner with Trade Optimization & CSP teams to incorporate promotional strategies with new pricing and PPA strategies
- Support EDLP investment optimization, partner with key customer teams to optimize trade deployment between pricing (EDLA) and promo activities, ultimately seeking to improve customer profitability and optimize customer investment ROI.
- Take part in acquisition due diligence to understand targeted brand's price positioning and category pricing / promo dynamics; identify risks or opportunities to M&A team
- Partner with in-house Analytics team and Analytics/Research suppliers to scope out and develop tools and research that advances Revenue Growth Management capabilities and insights
- Continually monitor category and competitive activities (pricing, promo, sizing/assortment, etc) to identify risks / opportunities; determine optimal responses to category trends and competitors' actions
- Monitor pricing execution and perform robust post-pricing analysis to measure actuals versus expectations
- Develop and deliver RGM training, incorporating case studies with best practice sharing
- Manage and develop one Sr Analyst
- Bachelor's degree required (Preferably in Business, Economics, Statistics, Mathematics, or related field)
- Master's degree in Business, Analytics or Finance preferred
- 7+ years in CPG or Consulting with 4+ years in Pricing / Revenue Management (preferred) or Business Analytics
- Strong competence in syndicated data, panel insights, and TPM/TPO systems
- Experience with statistical price modeling techniques (regression, conjoint, etc) a plus
- Strong competence in MS Excel, PowerPoint and PowerBI
- Highly developed problem-solving skills with strong financial / P&L acumen
- Exceptional strategic thinking & analytical skills - Able to transform data/insights into a compelling story with actionable recommendations
- Collaborate cross-functionally with brand, sales, finance and other key internal/external stakeholders; Lead cross-functional PPA projects
- Embed RGM mindset across the organization, influence a wide variety of stakeholders to focus on fact-based decision making
- Self-motivated, ability to manage multiple priorities; excels in a fast-paced environment
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