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Associate Brand Manager

2 months ago

Ewing NJ, United States Church & Dwight Full time

A collective energy and ambition. Assist leading projects for a Strategic Business Unit (SBU) contributing to achievement of annual organic growth targets.
Assist in the development of the brand's integrated marketing plan. Execute the integrated marketing plan, ensuring consistency with brand strategy and brand communication plan.
Be accountable for the execution of specific brand activities (e.g. media plan, consumer and trade promotion activities, special packs, sampling, PR programs, event marketing, direct marketing, etc.).
Lead the execution of the day to day operational activities, including brand volume forecasting and brand financial plans.
Develop in-depth understanding and become an expert in the market - the business environment in which our brands compete, to include product category segments, channels, etc.
management of inventory based changes; MBA strongly preferred.
~2-4 years in Marketing (CPG, OTC, Cosmetics).
~ Excellent analytical skills and experience with category analysis and forecasting.
~ Familiarity with common consumer marketing research tools and techniques such as Nielsen or IRI data.
~ Strong project management skills and communication skills (written, verbal, presentation, and interpersonal).

#Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at Category:Marketing & Biz Dev, Keywords:Brand Manager, Location: