VP, Business Director

4 weeks ago

Bethesda MD, United States GroupM Full time

EssenceMediacom is a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 communications experts help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

Role Overview:

The VP, Business Director will be responsible for all aspects of the client’s business. They provide vision and leadership, develop and lead teams, and ensure the highest quality product and client satisfaction. The incumbent will be responsible for building relationships at the highest level of the client and executing business strategy to drive results. They will provide leadership, strategic direction, and input for overall business solutions while ensuring account profitability and actively seeking new business opportunities for account growth in the region. They will effectively leverage experience, knowledge and skills to push innovative thinking and set challenging team goals and objectives balancing client, company and team priorities.

Key Accountabilities:

  • Develop, solidify and maintain client relationships, ensuring collaboration, strong partnership and a united vision to achieve client business objectives
  • Oversee the day-to-day management of accounts acting as key strategic lead and client contact attending client meetings and making presentations as needed
  • Serve as role model/daily demonstration of MediaCom culture, core values and best practices
  • Lead, motivate and inspire account teams, fostering an environment of collaboration and team work
  • Staff career development/succession planning through strong mentoring and coaching
  • Train and mentor new staff
  • Responsible for account revenue targets and appropriate resourcing
  • Track profitability targets
  • Approve forecast system
  • Achieve baseline revenue and organic growth targets
  • Prospect new clients and contribute to new business pitches
  • Responsible for client performance reviews including Vantage scores, with a goal of achieving all clients in green or secure
  • Manage SOW and ultimately client expectations within agreed upon deliverables
  • Collaborate with strategy and investment teams in order to set strategic framework
  • Development of industry and category POVs on respective client business
  • Identify opportunities within portfolio of accounts in order to deliver commercial and S&I targets
  • Link between client, strategy and investment teams from a strategic standpoint
  • Responsible for driving PRIP (client bonus structure) through management of client scorecard and evaluation
  • Build and nurture relationships with client partner agencies, ensuring collaboration, strong partnership and a united vision to achieve client business objectives
  • Identify opportunities within portfolio of accounts in order to deliver commercial and S&I targets
  • Lead client’s plan presentations. Accountable to ensure the plan answers the brief in a client-appropriate manner that will drive their business goals.
Skills & Behaviours:
  • Excellent written and oral business communication skills
  • Broad business & marketing expertise, highly articulate & credible
  • Comfortable talking marketing, brand & business
  • Entrepreneurial and commercially minded – ability to grow and manage a profitable business
  • Credible developing relationships at client VP and C-Level, influential and an intuitive problem solver
  • Comfortable with digital and how digital services can grow our clients’ brands
  • Ability to simplify complexity and provide clear client recommendations
  • A people-focused leader, pragmatic & goal focused with a coaching approach
  • Strong client relationship management skills
  • Strong presentation skills with confidence in front of large groups
Education and Experience:
  • Bachelor’s degree in Business related field (Business, Marketing, Communications)
  • 10+ years of experience in a senior leadership level, preferably in the media industry
  • Proven experience driving top-line growth
  • Experience in or across a variety of marketing / client types
ABOUT ESSENCEMEDIACOM:

EssenceMediacom people, have big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. We call them “Essentials” because they are at the heart of our work and their ideas will enable us to tap into that critical intersection of people, content, and technology to bring brand aspirations to life. EssenceMediacom is a place for you to grow your career and expand your horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture is our power, where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together .

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