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![Kimberly-Clark Careers](https://media.trabajo.org/img/noimg.jpg)
Head of Digital Marketing
2 months ago
About Us Founded in 1872, Kimberly-Clark (NYSE: KMB) is a global Fortune 200 consumer packaged goods (CPG) company with 45,000 employees and annual revenues of $20 billion. Kimberly-Clark (K-C) and its trusted brands are an indispensable part of life for over a billion people in more than 175 countries. Fueled by ingenuity, creativity, and an understanding of people’s most essential needs, we create products that help individuals experience more of what’s important to them.
Our portfolio of iconic brands, including Huggies, Kleenex, Scott, Kotex, Cottonelle, Poise, Depend, Andrex, Pull-Ups, GoodNites, Plenitud, Viva, Softex, Sweety and WypAll, hold the No. We focus on the areas where we can make the biggest difference – climate, forests, water, and plastics.
After recently celebrating our 150-year anniversary, K-C is in the midst of an exciting transformation from a category-based business to a consumer-led growth platform. Leveraging our purpose-led, performance driven culture, the company continues to drive growth, fueled by category-defining innovation as we live out our purpose of Better Care for a Better World.
We’re building an organization that looks and thinks like our customers around the world and searching for talented people with different perspectives and varied backgrounds.
At K-C, you’ll be part of the best team committed to driving innovation, growth and impact. Reporting to the Chief Digital & Technology Officer, the Head of Digital Engagement, Global Marketing & Sales Platforms plays a crucial role in leading the digital transformation agenda, ensuring that K-C’s Digital Marketing & Commercial Capabilities are leveraging industry leading digital technologies and creating valuable business outcomes. Bringing in an outside-in perspective and expertise that challenges the thinking of leaders across “Growth” Functions and Segments in partnership with Segment CIOs & CTO.
The role will focus on modernization and transformation of the Digital Marketing, Sales & Innovation tech stack, people capabilities, talent and sourcing strategy and fully embedding platform/product management leveraging “mature” agile delivery methodology. Combining industry expertise with digital strategies, the role will create a competitive edge for K-C. This Leader will also serve as the Digital Technology Leader partnering closely with the Chief Growth Officer and their teams to bring forward the digital marketing technology roadmap & strategy.
More specifically, the Head of Digital Engagement, Global Marketing & Sales Platforms will be responsible for:
Strategic Planning and Alignment
Collaborate with sales, marketing and business teams to understand objectives and ensure Marketing Technology (Martech) solutions align with business goals.
Develop a Martech roadmap that supports sales, marketing & innovation strategies as well as customer experiences.
Own Enterprise Digital Growth Platform Strategy
Evaluate, select, and implement Martech, Digital Sales & Innovation tools and platforms (e.g., CRM, CMS, automation tools, analytics platforms)
Ensure seamless integration of various Martech, Digital Sales & Innovation solutions with existing systems.
Project Management
Plan, deliver, and manage Martech, Digital Sales & Innovation projects from inception to completion.
Monitor project progress, address issues, and ensure timely delivery.
Data Management and Analytics
Ensure the effective capture, management, and utilization of marketing data.
Implement and oversee analytics solutions to measure marketing performance and ROI.
Ensure data privacy and compliance with relevant regulations (e.g., Technical Implementation and Support
Oversee the technical aspects of Martech, Digital Sales & Innovation tool implementations, including configuration, customization, and troubleshooting.
Provide technical support and training to marketing teams.
Manage relationships with Martech, Digital Sales & Innovation tool vendors and service providers.
Coordinate with internal stakeholders, including IT, marketing, sales, and customer service teams.
Stay updated on the latest Martech & Digital Sales trends and innovations.
Brings external perspectives on Future Technology opportunities to test, learn and scale new marketing platform capabilities.
Performance Monitoring and Optimization
Monitor the performance of Martech, Digital Sales solutions and marketing campaigns.
Ensure that Martech, Digital Sales & Innovation solutions adhere to security standards and policies.
Manage risks associated with data security and ensure compliance with legal and regulatory requirements.
Lead, develop and mentor a team of digital professionals.
Foster a collaborative environment across marketing, IT, and other departments
The Head of Digital Engagement, Global Marketing & Sales Platforms will possess:
~15+ years of digital & commercial transformation experience in large, complex consumer-oriented industries including 7+ years leading enterprise transformation and change.
~ Strong technical depth and demonstrated ability to develop and execute a digital marketing technology strategy & roadmap.
~ Experience in Fortune 500 consumer goods manufacturing and / or retail company.
~ Exceptional ability to build cross-functional relationships with Senior Leaders and diverse teams including IT, marketing, sales, and supply chain to ensure alignment and integration of digital initiatives across the organization.
~ Demonstrated ability to develop and communicate digital strategies, initiatives, and results to key stakeholders, including the executive leadership team.
~ Bachelor’s Degree in Management Information Systems/Technology, Computer Science, Engineering, or related discipline. MBA or equivalent is preferred.
The Head of Digital Engagement, Global Marketing & Sales Platforms ideally will be based in Chicago, IL or Roswell, GA.
Building strong customer relationships and delivering consumer-centric solutions. We champion inclusion and encourage our people to ideate, innovate and contribute to their growth. For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
Veterans and members of the Reserve and Guard are highly encouraged to apply.
Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies. The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.