Digital Marketing Specialist

4 weeks ago

Chicago, United States LEEP Digital Full time

Job Title: Digital Marketing Specialist @ LEEP | Predictable Projects


Location: We're based in Chicago, IL (Role can be Hybrid or Fully Remote)


Company Overview: At LEEP | Predictable Projects, we help contractors scale their business through digital marketing strategies with an emphasis on paid ads & local lead generation. We pride ourselves on delivering REAL results immediately which leads to our clients winning early, increasing revenue and succeeding long term.


Position Overview: We are looking for a highly skilled and entrepreneurially motivated Digital Marketing Specialist to join our team. Our ideal candidate will have media planning and pitching experience and preferably a marketing agency background. In this role, you will manage and optimize a diverse portfolio of client accounts, focusing on Meta Ads, Google Ads, Google Local Service Ads, organic content strategy, SEO, and website management. In this client-facing role, you'll be responsible for generating comprehensive reports, ensuring the success of campaigns, and delivering exceptional service to help clients achieve their goals.


Key Responsibilities:

  • Client Management: Serve as a primary point of contact for clients, understanding their business objectives and tailoring marketing strategies to meet their needs.
  • Campaign Management: Develop, implement, and optimize paid advertising campaigns across Meta, Google Ads, and Google Local Service Ads.
  • Organic Content Strategy: Create and manage organic content strategies to enhance brand presence and engagement across digital platforms.
  • SEO & Website Management: Oversee SEO strategies to improve search engine rankings and manage website updates to ensure optimal performance and user experience.
  • Performance Analysis: Monitor, analyze, and report on campaign performance, utilizing data to drive decisions and improve results.
  • Lead Generation & Conversion: Focus on generating high-quality leads, ensuring successful conversion, and contributing to client revenue growth.
  • Client Reporting: Prepare and present detailed reports on campaign performance, insights, and recommendations for continuous improvement.
  • Client Satisfaction: Foster positive client relationships, addressing any issues or concerns promptly to ensure high levels of satisfaction and retention.


Required Skills and Qualifications:

  • Proven experience in managing and optimizing digital marketing campaigns across Meta Ads, Google Ads, and other digital platforms.
  • Strong understanding of SEO best practices and organic content strategy.
  • Experience with website management and basic site architecture understanding.
  • Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Search Console, and social media management tools.
  • Expert digital marketing strategy (Including the ability to design and write copy when necessary).
  • Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
  • Exceptional communication and interpersonal skills with experience in client-facing roles.
  • Ability to manage multiple projects and priorities in a fast-paced environment.
  • Strong problem-solving skills and a proactive approach to finding solutions.


Preferred Qualifications:

  • Familiarity with additional marketing tools and platforms (e.g., GoHighLevel, SEMrush, Ahrefs).
  • Relevant certifications (e.g., Google Ads Certification, Meta Ads Certification).


Benefits:

  • Competitive salary and performance-based incentives along with the opportunity to grow with us.
  • Flexible work environment (remote or in-office options available).
  • Paid time off and holidays.
  • Opportunities for professional growth and development.
  • Supportive and collaborative team culture.

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