Vice President, Global Brand Creative

3 weeks ago

San Francisco CA, United States Visa Full time

Job Description

The position of Vice President, Global Brand Creative is a key role that is part of the Global Brand marketing team. It is responsible for overseeing all aspects of creative development and execution for globally-led brand-defining expressions - from master brand identity systems; to brand voice and platform creative campaigns; to exploring and developing opportunities for creative innovation.

Specifically, this role will serve as the Global Brand team’s Executive Creative Director overseeing, managing, and developing our in-house team, as well as leading engagements with our creative agency partners to ensure consistent delivery of world-class creative solutions that delight our end users and clients, manifest our brand values and positioning, and deliver impact to the business. In addition to creative execution, this role is responsible for defining the team's operating model, including establishing and maintaining creative centers-of-excellence, setting and enforcing brand guidelines, oversight of tools and platforms, overall functional budget management, and training for teams across a highly matrixed global organization.

Reporting into the SVP, Head of Global Brand, you will work directly with senior leadership on team structuring and planning that impact workflows across the company, making staffing recommendations, managing and developing the in-house creative team, as well as a network of agency partners and freelancers. You will directly manage functional capabilities across brand design, art direction, copywriting, advertising, etc. You will be a vocal leader, advocating for the vision of the team and helping the organization see the power of creative to be a force-multiplying business driver. Additionally, you will collaborate closely with partners in global functions such as Content/Editorial, Digital, Sponsorships, Marketing Services, and B2B/Product Marketing, as well as regional creative leadership to inspire and enable overall creative excellence and execution.

The ideal candidate will have a demonstrated track record of leading through various stages of growth: Building, developing, and managing a team. Concepting and executing across all forms of the modern media landscape. And effectively managing dynamic budgets and timelines. You will have effectively led through influence and managed multiple stakeholders, ideally within a complex, globally-matrixed organization. You should be equally comfortable “thinking big” and prioritizing strategic initiatives as you are focusing on the day-to-day operational details.

You will (Essential Functions):

  • Lead global brand creative across the entire brand and marketing function, in partnership with the regions, to develop world-class creative execution that builds the brand and drives the business.
  • Provide creative oversight, direction, and enablement for brand-defining executions across advertising, content, activation, sponsorships, and digital platforms.
  • Manage the global creative ‘engine’ for all briefed work, directing creative team and partners' work through a defined and collaborative creative process, including creation, review, and key stakeholder alignment.
  • Lead creative development and execution of globally-led worldwide campaigns for the global brand; global business briefs; and global sponsorships (e.g., Olympics, FIFA, F1, etc.).
  • Future-proof the brand’s consumer and audience connection through proactive identification and development of the latest innovative creative trends, concepts, and technologies that are aligned to our brand and business ambitions.
  • Focus on the scalability of our creative capabilities, maximizing our output through a combination of internal and external creative resources.
  • Manage the portfolio of creative agencies (advertising, design, digital, etc.) that bring the brand to life creatively. Aim to develop and apply a world-class agency relationship model to drive better business outcomes and breakthrough creative in partnership with procurement, agency management, media partners, and legal teams.
  • Evangelize creative work and team priorities to a variety of audiences, i.e., team all-hands, executive
presentations, regional and functional shakeouts, etc.
  • Cultivate an inclusive, collaborative, and equitable team culture that promotes ideation, innovation, and risk-taking. Maintain a healthy and productive leadership team through coaching, mentorship, and effective performance management practices.

You are:

  • A considered and thoughtful problem-solver and decision-maker — listening and collecting information before coming to conclusions, while at the same balancing an innate bias for action.
  • A thought leader and visionary, with the ability to guide, influence, and inspire peak performance across the entire brand creative journey.
  • A radical collaborator - highly collaborative, a great listener, and able to work across geographies/regions with peers and executive teams in matrixed environments to drive action and results.
  • Detail-oriented and strategic: someone who sweats the small stuff, but also sees the big picture and can easily assess the state of progress for projects and how best to accelerate.
  • Comfortable navigating through ambiguous problem spaces in pursuit of clarity and concrete outcomes.
  • Interested in and curious about new modes of communication, experience, and connection — always looking for new ways to bring story and experience to life.
  • A skilled international leader with experience inspiring and aligning internationally, and willing and able to travel as needed to regional and local markets.
  • An excellent written and verbal communicator, able to distill a lot of information and detail and help others quickly understand the status of a project and the appropriate (and most meaningful) path forward.
  • Exhilarated by a high-paced, fast-changing, and sometimes unpredictable work environment.
  • A multiplier manager - is a leader who prioritizes nurturing talent, providing a lot of active feedback, 
acknowledging work, and helping people grow in their craft and careers.
  • Comfortable with a variety of project management tools and processes and know when to employ them to drive outcomes.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

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