Vice President Marketing

4 weeks ago


San Diego, United States Hemdev Recruiting Full time

Job Title: Vice President of Marketing

Location: San Diego


Our client is a leader in the Biotech industry whose products cater to large pharmaceutical, academia and drug discovery organizations.


Position Overview: As the Vice President of Marketing, you will be a key leader in our biotech organization, responsible for developing and executing strategic marketing initiatives to drive brand awareness, market expansion, and revenue growth. You will lead a team of marketing professionals and collaborate with cross-functional teams to develop and implement innovative marketing strategies that position our products/services as industry-leading solutions.

Key Responsibilities:

  • Develop and execute comprehensive marketing plans to achieve company objectives, including product launches, brand positioning, and demand generation.
  • Lead market research efforts to identify customer needs, market trends, and competitive landscape to inform marketing strategies and product development decisions.
  • Develop and maintain a deep understanding of our target audience, including healthcare professionals, patients, and other stakeholders, to effectively tailor marketing messages and campaigns.
  • Oversee the development of marketing collateral, digital content, and promotional materials to support sales efforts and enhance brand visibility.
  • Drive digital marketing initiatives, including website optimization, social media engagement, email marketing, and digital advertising, to reach target audiences and drive engagement.
  • Collaborate with sales, product development, and other departments to ensure alignment of marketing strategies with overall business objectives.
  • Monitor and analyze marketing performance metrics, track ROI, and make data-driven decisions to optimize marketing effectiveness and drive continuous improvement.
  • Manage relationships with external agencies, vendors, and partners to support marketing initiatives and maximize resources.
  • Lead and develop a high-performing marketing team, providing mentorship, coaching, and professional development opportunities.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
  • 10+years of experience in marketing leadership roles, preferably in the biotech or pharmaceutical industry.
  • Proven track record of developing and executing successful marketing strategies that drive brand awareness, customer engagement, and revenue growth.
  • Deep understanding of the biotech industry, including regulatory requirements, market dynamics, and customer needs.
  • Strong leadership and team management skills, with the ability to inspire, motivate, and develop a diverse team of marketing professionals.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
  • Strategic thinker with the ability to translate business objectives into actionable marketing plans and initiatives.
  • Strong analytical skills and proficiency in marketing analytics tools to track performance metrics and measure ROI.
  • Creative thinker with a passion for innovation and driving continuous improvement in marketing practices.
  • Willingness to travel as needed.

Why Join Us:

  • Opportunity to lead marketing efforts for a leading biotech company at the forefront of innovation.
  • Competitive salary and benefits package.
  • Dynamic and collaborative work environment with opportunities for professional growth and development.
  • Opportunity to make a meaningful impact on patients' lives through the promotion of life-changing products and solutions.



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