Director/Senior Manager, Account-Based Marketing

1 week ago

Oregon State, United States myGwork Full time

This job is with Automattic, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. WordPress VIP
(Automattic , is the worldâs leading content management platform. Our goal is to bring the ease and agility of WordPress to the worldâs largest companies. We work with customers like Salesforce, Facebook, CNN, Slack, Time, Capgemini and hundreds more to empower their teams to produce digital content faster and smarter, while also ensuring premium security and scalability.
Weâre looking for a Director/Senior Account-Based Marketing Manager to implement, execute, and report on Account-Based Marketing (ABM) and outbound campaigns to fuel our growth engine. collaborate with sales, business development, product, content, and customer marketing teams; The ideal candidate will have a strong track record of building high-performing, programmatic ABM campaigns consisting of multi-touch, multi-dimensional programs, including both inbound and outbound tactics to meet pipeline goals in key account segments.
Develop and deploy multi-channel outbound and ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution. Lead regular campaign planning sessions and represent the Marketing team, collaborating with Sales on targeted outbound campaign initiatives.
Collaborate with internal stakeholders (sales and marketing) to align on and build key accounts lists within our ICP (ideal customer profile).
In partnership with sales and marketing, deliver on quality as well as quantity of opportunities, keeping a close eye on win rate, AOV, and pipeline attainment.
Forecast and manage ABM campaign ad spending; Perform in-depth research and analysis to drive ABM strategies and identify the most effective marketing materials, channels, and messaging for key accounts.
Manage project timelines to ensure outbound assets and enablement tools are finalized and aligned with launch objectives.
Support communication across sales and marketing teams, increasing the efficiency and effectiveness of outbound efforts.
Own and optimize intent data tools and sources. Monitor, optimize, and project manage the prospecting dashboards to ensure SLAs are met, create a feedback loop with key stakeholders, and execute updates in a timely manner.
Report and monitor success metrics for the outbound marketing channel, and identify critical improvement opportunities.
Minimum of 5-7 years experience in B2B Integrated Marketing, Product Marketing, Sales Programs, or Sales Development.
Experience using appropriate software (Demandbase, 6Sense, etc.) CRM/marketing automation background, preferably Salesforce and Hubspot.
Strong collaboration capabilities to partner with stakeholders and teams across the organization (marketing, sales, lifecycle, and product) to build high-impact outcomes.
Please note that salary ranges are global, regardless of location, and we pay in local currency. This isnât your typical work-from-home jobâwe are a fully-remote company with an open vacation policy. WordPress.We believe in making the web a better place.
Weâre a distributed company with more than 1900 Automatticians in 96 countries speaking 120+ different languages. We democratize publishing and commerce so anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or country.
Diversity, Equity, & Inclusion at Automattic
Weâre improving diversity in the tech industry. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly DEI People Lab series for further learning. DEI is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices.
Disability Confident Committed . ( diversity, equity, and inclusion

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