Product Marketer, Merchants

1 week ago


Oregon State, United States myGwork Full time

This job is with Automattic, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. WooCommerce is the Worldâs number one ecommerce platform, powering over 3.6M stores online, including our own at woocommerce.Built on WordPress, WooCommerce is open source and empowers anyone, anywhere, to sell anything. In fact, one in five online stores are powered by WooCommerce, including Thermos, Nutribullet, and UppaBaby.
The flexibility and autonomy that come with working from home are in our DNAâwe provide benefits and resources to support your growth while doing your best work from anywhere in the world. That means everyone here has the opportunity to make a visible, profound, and lasting difference while helping merchants, builders, and our partners that rely on WooCommerce every day.
Our team is looking for a product marketer who can offer both execution and strategic marketing skills to help drive stepwise growth for Woo.
Youâll be part of a product marketing team that supports our large community of merchants, builders, and partners. We support our customers by making sure that everything we do is from a customer-centric perspective, whether itâs informing a go-to-market launch with customer research or digging into the data to measure the impact of our work.
Work collaboratively with product, creative, operations, and other cross-functional teams to communicate and drive our product marketing roadmap.
Develop value propositions for our core WooCommerce platform, solutions, and products and produce marketing and enablement content such as content libraries, case studies, website copy, blog posts, and other assets in collaboration with internal and external creative resources.
Own the go-to-market strategy and execution for new and existing products across various marketing channels and the customer lifecycle.
5+ years of experience in product marketing or a blend of product management and product marketing roles.
Experience in product-led growth, lifecycle marketing, and/or experience in owning a portfolio of products where you were accountable for adoption, usage, and retention goals.
Proven experience in product marketing with a keen focus on customer understanding and go-to-market support, positioning, extensive customer research, and creating engaging content.
Flexible, cross-functional, and collaborative team player comfortable with a changing remote environment.
Ability to manage multiple projects, be proactive, and stay organized.
Experience synthesizing market intelligence and customer data into concise analysis that drives actionable outputs.
Comfortable working with data and insights to drive decisions and understand the impact of these decisions.
Able to travel globally several times per year to execute and attend community events, industry events, and company meetups.
Not required, but a bonus: prior ecommerce platform experience.
Please note that salary ranges are global, regardless of location, and we pay in local currency.
This isnât your typical work-from-home jobâwe are a fully-remote company with an open vacation policy. WordPress.We believe in making the web a better place.
Weâre a distributed company with more than 1900 Automatticians in 96 countries speaking 120+ different languages. We democratize publishing and commerce so anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or country.
Diversity, Equity, & Inclusion at Automattic
Weâre improving diversity in the tech industry. For example, this group has helped facilitate private online spaces for affiliated Automatticians to gather and helps run a monthly DEI People Lab series for further learning. DEI is a priority at Automattic, though our dedication influences far more than just Automatticians: We make our products freely available and translate our products into and offer customer support in numerous languages. We require unconscious bias training for our hiring teams and ensure our products are accessible across different bandwidths and devices.
Disability Confident Committed . ( diversity, equity, and inclusion



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