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Digital Marketing Manager

5 months ago

Atlanta, United States North Highland Full time

REACH YOUR POTENTIAL | COLLABORATE WITH AMAZING PEOPLE | MAKE CHANGE HAPPEN

Do you have the skills, passion, and commitment to transform our clients for the better? Are you ready to be a changemaker? If so, join us. 

North Highland is the world’s leading change and transformation consultancy. Simply put, we make change happen like no one else and we’re on the hunt for a Digital Marketing Manager, Website in our Atlanta, Georgia office. 

HOW WILL YOU MAKE CHANGE HAPPEN?

We’re looking for a digital marketer to join our mission to make change happen. Your role will be to evolve our digital storefront, driving and optimizing website traffic, conversions, and user experience. Day to day, you’ll be responsible for assessing web performance, translating data into insights, implementing new tactics and approaches to drive digital innovation, and elevating the experience for our web visitors. You’ll work alongside other changemakers in our firm to bring our go-to-market narrative to life via our website and advertising. 

This role manages and elevates our website, utilizing insights, SEO, SEM, and advertising.
Are you a driven digital powerhouse with strong analytical, creative, and project management skills? This is the role for you.   
You’ll be working alongside other changemakers in our firm to elevate brand awareness and engagement through our owned social channels, integrated campaign support, and employee advocacy programs.

YOU WILL:
 
Elevate Our Website:

  • Manage northhighland.com and corresponding web properties, serving as primary POC for all web-related issues, inquiries, and website development asks.

  • Build website strategy and introduce new interactive components, layouts, and content to increase conversions, coordinating with agency partners as needed.

  • Collaborate across teams to create, maintain, and update site content and tagging.

  • Evangelize best practices in website management and enhance content development and maintenance process.

  • Strategize, manage, and execute website security updates.

  • Stay current with digital content strategy and UX trends, highlighting opportunities to improve website experience and conversions.

  • Innovate with SEO and Advertising:

  • Build, execute, and manage SEO/SEM strategy (keeping in mind regulatory compliance, user experience, and optimal performance)

  • Lead technical SEO audits, and site crawls to improve website performance and reinforce best practices around SEO content development.

  • Perform keyword research and analysis to develop copy and improve organic and paid search performance.

  • Develop campaigns and content for other digital advertising channels to drive traffic to the North Highland web properties.

Manage SEM budget:

  • Derive Insights:

  • Pull, analyze, and visualize website and SEO metrics to inform site improvements and conversion trends (using tools such as Hotjar, SEM Rush, Google Analytics 4, Pardot, and Salesforce)

  • Communicate website, SEO, and SEM performance and trends to key stakeholders.

  • Other duties as assigned.

IDEALLY, WE’D LIKE:

While we hope you’ll do a lot of learning and growing with us, there are a few things we would love to see from you. We are looking for you to bring your digital chops, analytics know-how, and program management acumen.

  • Experience. 5+ years’ experience in digital marketing, managing websites, SEO, and SEM. Advanced Microsoft Office skills are a must. You’ll also need to demonstrate expertise in marketing automation, CMS, and CRM platforms like Drupal, Pardot, and Salesforce.

  • Data-driven problem solver. Our manager will find the “aha moments” in data to evolve the digital experience, map the user journey, and increase conversions. Use of analytics tools such as Google Analytics 4, Google Tag Manager, Salesforce, and Looker Studio is critical. You’ll run point on all web and SEO metrics and need to be comfortable assessing underlying drivers to optimize performance and sharing results with other stakeholders using clear and compelling storytelling.

  • Passion and expertise in digital. You’ll be a leading force for us in this field—one that spots unique insights, improves performance and creates real value. You’ll use your drive and expertise to thrive with minimal supervision and keep your skills fresh by staying current on the latest digital marketing trends.

  • Exceptional people, writing, presentation, and communication skills. With experience interacting and forming strong relationships with the stakeholders, running point on digital strategies, collaborating with teams to build digital content, working with agency partners, and exploring new data visualization tactics.

  • Accountability and project management. Our manager will take ownership of the quality completion of digital deliverables. Always keeping projects on track, managing time wisely, making strategic decisions, and keeping an eye on the details. You’ll need to demonstrate creative storytelling, too.

  • A bachelor’s degree. Preferably in Business, Marketing, or related fields with strong digital emphasis/interest. This must be from an accredited college or university. A master’s degree and professional certificates are bonuses.

EXPECTATIONS:

Productivity – completes all work within the expected timeframe.

Accuracy of Work – completes all work in an accurate manner with few, if any, mistakes (especially with data).

Business Acumen – demonstrates capacity to operate role in line with the business needs, requirements, and changes.

Relationship Management – forms and maximizes relationships with business partners through effective and timely communication, responsiveness, knowledge share, and a solution-oriented approach.

Communication – provides clear messaging through emails, NH Weekly updates, power point presentations, etc. to inform and influence the business.

Cultural Awareness – demonstrates and utilizes an awareness of our culture and how data impacts, informs, and influences our culture.

TRANSFORMING CLIENTS. TRANSFORMING CAREERS.

Success—for both our clients and our colleagues—is all about putting people first and doing great things together. We believe that when we work as one team, we can take action today to build lasting capability for tomorrow.

We strive to have the most enviable culture on the planet, inspiring people to reach their full potential. Here’s how we make it happen:

Intentional, flexible growth. We never want you to settle. Leading your own growth and transformation is your prerogative—one which we’ll help you nurture and develop every step of the way. We’ll inspire you to learn, teach, and ultimately carve your own path. That means you grow, we grow, and so do our clients.

People-first, and then some. It goes without saying that people come first, but what comes next? Our people are always at the heart; your wellbeing and success is built on a collective understanding that every one of us can be a coach, a friend, and a fantastic listener—regardless of job title. We think of it as a celebration of individuality, difference, and diversity.

Make your own change happen. With us, your curiosity and creativity know no bounds. The reins are off. All we ask is that you have the courage to transform yourself and those around you—colleagues and clients alike. If you’ve got the drive to become a changemaker, we’ll do the rest.

READY TO MAKE CHANGE HAPPEN?

North Highland makes change happen, helping businesses transform by placing people at the heart of every decision. It’s how lasting progress is made. With our blend of workforce, customer, and operational expertise, we’re recognized as the world’s leading transformation consultancy. We broke new ground today, so tomorrow is easier to navigate. 

Founded in 1992, North Highland is regularly named one of the best places to work. We are a proud member of Cordence Worldwide, a global network of truly connected consultancy firms with the ability to think and deliver together.  
 
This means North Highland has more than 3,500 experts in 50+ offices around the globe on hand to partner with you.
For more information, visit northhighland.com and connect with us on LinkedIn, Twitter, Facebook, and Instagram.

Please note that applicants must be authorized to work in the United States without the need for visa sponsorship by North Highland. Work visa sponsorship will not be provided, either now or in the future, for this position.

North Highland is an Equal Employment Opportunity (EEO)/Affirmative Action employer. All qualified applicants will receive fair and impartial consideration without regard to race, color, sex, gender identity, religion, national origin, age, sexual orientation, disability, veteran status, or any other characteristic protected by law.

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