Digital Marketing Manager

4 months ago

Atlanta, United States ARCO Full time

Job Description

ABOUT YOU

Are you a dynamic and experienced digital marketing professional with a passion for driving online engagement and growth? Do you thrive in fast-paced environments and excel at developing and implementing innovative digital strategies, leveraging powerful tools like Pardot and Salesforce? If so, we have an exciting opportunity for you

We are ARCO Design/Build, Inc., a premier, full-service design/build construction company operating in the USA and Canada with more than 30 years of experience. We provide clients with complete project delivery throughout the United States, consistently recognized for our exceptional work and dedicated team.

In this role, you will be responsible for developing, implementing, and managing our overall digital marketing strategy across all channels. You will play a key role in generating qualified leads, nurturing prospects, and driving sales growth.


WHAT WE CAN OFFER YOU

We are dedicated to the well-being of our associates and are proud to be consistently recognized as a Best Place to Work. Our compensation and benefits package not only supports our associates and their families but benefits local communities and communities around the world.

Industry-leading performance-based bonus program Employee Stock Ownership Program (ESOP) Traditional and Roth 401k Tuition reimbursement for associates Scholarship for associates’ children up to $28,000 per child 1-month paid sabbatical after every five years of employment, plus $5,000 for travel 15 business days of PTO+8 paid holidays+1 floating day 1-week paid volunteer leave each year Family Planning support 12 weeks of paid Maternity leave Medical, dental, and vision insurance coverage

At ARCO, our first core value is to treat people fairly and do the right thing. We are committed to building and sustaining a culture that supports diversity and inclusion. We are proud to be a drug-free workplace and an equal opportunity employer, and all qualified applicants will receive consideration for employment.

From recruiting, training, and hiring practices to selecting our subcontractors, we understand that diversity of all those involved in the construction process enhances our ability to deliver the best solutions to our customers. We hire the best and the brightest from across the country – constructing a team of experts in architecture, design, engineering, project management, and business services. 


A DAY IN THE LIFE

Strategy and PlanningDevelop, implement, and manage the overall digital marketing strategy, ensuring alignment with ARCO’s overarching goals and regional marketing needs.Conduct market research to identify target audiences, analyze competitor strategies, and monitor industry trends. Campaign ManagementPlan, execute, and optimize digital marketing campaigns across multiple channels including SEO, PPC, social media, email marketing, and content marketing.Manage campaign budgets effectively, optimizing spending for maximum ROI while ensuring consistency with regional marketing budgets. Pardot ExpertiseUtilize Pardot to manage and optimize lead generation campaigns, leveraging automation to nurture leads and facilitate seamless handoff to business development teams.Design and implement automated workflows in Pardot for lead scoring, grading, and segmentation to enhance lead quality and conversion rates. Salesforce IntegrationAnalyze marketing campaign performance data within Salesforce to measure effectiveness and identify optimization opportunities.Collaborate with the business development teams to align marketing efforts with sales objectives, leveraging Salesforce data for improved lead qualification and conversion strategies. Social Media ManagementLead the development and execution of ARCO’s social media strategy across all platforms, ensuring consistent messaging and engagement.Analyze social media performance to optimize content strategies, drive audience growth, and enhance brand visibility in regional markets. Analytics and ReportingTrack, measure, and analyze the performance of digital marketing campaigns using analytics tools, generating regular reports to assess KPIs and campaign effectiveness.Provide actionable insights and recommendations based on data analysis to optimize future marketing strategies and improve overall performance.
NECESSARY QUALIFICATIONS

5+ years of experience in digital marketing, with a strong emphasis on strategy development, campaign management, and digital analytics. Bachelor’s Degree in Marketing, Business Administration, Communications, or other related degree. Advanced degrees or certifications in Digital Marketing or similar fields are a plus. Proven experience with marketing automation platforms, specifically Salesforce and Pardot. Ability to design and execute automated marketing campaigns, manage lead nurturing programs, and integrate marketing efforts with CRM systems. Expertise in PPC campaign management, including experience with Google Ads or other PPC platforms. Knowledge of keyword research, bid management, and campaign optimization to drive measurable results. Strong proficiency in digital analytics tools (e.g. Google Analytics, Adobe Analytics) to track campaign performance, analyze data, and derive actionable insights to optimize strategies and improve ROI. Solid understanding of SEO best practices and experience optimizing websites for search engines.
MAKE YOUR MOVE

We are proud to be one of the fastest-growing, privately-owned companies in America, celebrating over 30 years of experience as design-build experts. We have completed over 5,500 design-build projects across 48 states and 38 major cities nationwide. We ranked #3 on the ENR Top 100 Design-Build Firms list, and #17 on the ENR Top 400 Contractors list in 2023. Most importantly, our clients like us, trust us and want to do business with us. We are looking for people with the same enthusiasm, passion, and respect for the hard work that brought us to where we are today. Are you a person that can make a difference at ARCO? If the answer is, “Yes” we look forward to meeting you.

ARCO does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies without pre-approval from ARCO’s Human Resource team. Pre-approval is required before any external candidate can be submitted. ARCO will not be responsible for fees related to unsolicited resumes and for candidates who are sent directly to our hiring managers.

#LI-VY1 #LI-Onsite

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