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Marketing Director
3 months ago
Apollo Interactive is seeking a productive, detail-oriented, analytical, and motivated individual to join our team in the Los Angeles (El Segundo) office as the Mortgage Vertical Lead Gen Director. This is a full-time position. As the Director, you will play a key role in the resurgence of our existing Mortgage vertical. We are seeking someone with prior, hands on experience in the lead gen industry and have worked in some capacity in the Mortgage vertical.
Ideal candidates will will be organized, strategic, quick learners, able to work independently, and experienced in digital marketing, and online lead generation. Applicants must have excellent communication and time management skills, be able to work efficiently in a team environment, and manage multiple projects at once.
Responsibilities include:
- Developing and implementing short-term and long-term strategies for growth
- Managing budgets and financial performance of the vertical
- Managing and optimizing client campaigns
- Overseeing the development of online lead generation sites and forms
- Overseeing and guiding the development of creative assets
- Overseeing technical reporting and data transmission integrations
- Working with a media buying team to develop and optimize online media campaigns
- Prospecting, contracting, and onboarding of new clients
- Optimizing lead flows and monetization paths
- Developing, deploying, and evaluating A/B and Multivariate Testing strategies
Qualifications:
- BA/BS degree from 4-year university required
- Minimum 8 years of experience in performance marketing / lead generation, 3+ in Mortgage
- Strong attention to detail
- Ability to analyze and optimize around data
- Ability to manage and prioritize multiple initiatives
- Excellent time management skills
- Microsoft Excel fluency
Benefits:
- Annual salary and performance review
- Medical and dental benefits
- 401(K)
