Digital Marketing Strategist

4 days ago

Boston, United States Overdrive Interactive Full time

About Us:

Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative, and technical services. We’re driven by an entrepreneurial spirit, setting the standard for what most agencies aspire to become in today’s competitive landscape. We provide the world’s leading companies with the cutting-edge online marketing programs they need to succeed and grow. Dive into a dynamic environment at Overdrive, where online advertising, search marketing, social media, mobile, digital creative, analytics, and more come together. Learn more about us at www.overdriveinteractive.com.


Job Description:

Overdrive is seeking a talented Digital Marketing Strategist to join our dynamic marketing team. In this pivotal role, you will be responsible for developing, implementing, and optimizing comprehensive digital marketing strategies that drive measurable results and align with our clients' business objectives.


Responsibilities:

Digital Marketing Strategy Development:

• Craft innovative digital marketing strategies for clients in Paid, Earned, and Owned media across various platforms including website, social media, email, and search.

• Conduct in-depth market research to understand industry trends, consumer behavior, and competitor activities.

• Leverage data-driven insights to develop tailored strategies that resonate with target audiences and support our clients' brand positioning.


Campaign Planning and Execution:

• Lead the planning, execution, and continuous optimization of digital marketing campaigns, including SEO, SEM, Paid Media, PPC, social media, email, and content marketing.

• Collaborate cross-functionally with content creators, designers, and developers to ensure seamless campaign implementation.

• Monitor campaign performance, analyze data, and refine strategies to maximize ROI.


Content and Channel Strategy:

• Define the optimal content approach and digital channels to achieve brand and client goals.

• Work closely with the content team to ensure consistent messaging, tone, and visual identity across all digital touchpoints.

• Stay abreast of emerging industry trends, and incorporate them into your strategies as appropriate.


Data-Driven Insights:

• Leverage advanced analytics tools to track performance metrics and uncover meaningful insights.

• Translate data into actionable recommendations to continuously improve the effectiveness of digital campaigns.

• Present findings and recommendations to stakeholders, demonstrating the impact of your strategies.


Project Management:

• Coordinate and oversee the successful delivery of cross-functional digital projects, ensuring timely completion and alignment with client expectations.

• Manage digital marketing budgets effectively, allocating resources to maximize ROI.

• Foster a collaborative work environment and mentor junior team members.


Qualifications:

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field

• 5+ years of hands-on experience in digital marketing strategy and execution

• Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, social media advertising, CRM systems, and email marketing platforms

• Strong analytical and problem-solving skills, with the ability to derive meaningful insights from data

• Exceptional written and verbal communication skills, with the ability to present complex concepts to stakeholders

• Proven track record of developing and implementing successful digital marketing campaigns

• Excellent project management skills, with the ability to juggle multiple priorities and meet deadlines

• A creative mindset and a passion for staying up-to-date with the latest digital marketing trends and best practices


We offer a competitive compensation package, including health and retirement benefits, as well as a dynamic, collaborative work environment. If you're a driven digital strategist who thrives on pushing the boundaries of what's possible, we'd love to hear from you.

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