Senior Product Marketing Strategist
2 weeks ago
At Apryse, we're seeking a skilled Senior Product Marketing Strategist to champion our product's value proposition and drive go-to-market success. As a key member of our team, you'll play a pivotal role in shaping our message and differentiating ourselves in the market.
ResponsibilitiesWe're looking for someone who can develop compelling messaging that brings our product's value to life. This includes:
- Evolving our GTM strategy to include business users, industry vertical positioning, and business-value propositions.
- Understanding customer needs and translating them into digital journeys in partnership with other marketing and product stakeholders.
- Collaborating with product managers, sales, and marketing teams to communicate feature launches to internal and external audiences.
- Crafting and maintaining product marketing assets, including blogs, collateral, battlecards, and more.
In this role, you'll also represent the customer voice to PMM stakeholders, including Product, Marketing, and Sales/CS. This involves managing customer advisory boards and summarizing insights on customer pain points learned from calls and direct interaction with customers.
RequirementsTo be successful in this position, you'll need:
- A Bachelor's Degree in Marketing, Business, Computer Science, or equivalent.
- 7-10 years of experience in product messaging and creating go-to-market strategies for B2B and SaaS products.
- Experience working with technology and services partners to create joint messaging and go-to-market activities.
We provide a competitive salary commensurate with experience, a comprehensive benefits package, and opportunities for professional growth. The estimated salary range for this role is $125,000 - $145,000 USD in on-target earnings.
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