Senior Product Marketing Strategist

2 weeks ago


Boston, Massachusetts, United States Apryse Full time
About the Role

At Apryse, we're seeking a skilled Senior Product Marketing Strategist to champion our product's value proposition and drive go-to-market success. As a key member of our team, you'll play a pivotal role in shaping our message and differentiating ourselves in the market.

Responsibilities

We're looking for someone who can develop compelling messaging that brings our product's value to life. This includes:

  • Evolving our GTM strategy to include business users, industry vertical positioning, and business-value propositions.
  • Understanding customer needs and translating them into digital journeys in partnership with other marketing and product stakeholders.
  • Collaborating with product managers, sales, and marketing teams to communicate feature launches to internal and external audiences.
  • Crafting and maintaining product marketing assets, including blogs, collateral, battlecards, and more.

In this role, you'll also represent the customer voice to PMM stakeholders, including Product, Marketing, and Sales/CS. This involves managing customer advisory boards and summarizing insights on customer pain points learned from calls and direct interaction with customers.

Requirements

To be successful in this position, you'll need:

  • A Bachelor's Degree in Marketing, Business, Computer Science, or equivalent.
  • 7-10 years of experience in product messaging and creating go-to-market strategies for B2B and SaaS products.
  • Experience working with technology and services partners to create joint messaging and go-to-market activities.
What We Offer

We provide a competitive salary commensurate with experience, a comprehensive benefits package, and opportunities for professional growth. The estimated salary range for this role is $125,000 - $145,000 USD in on-target earnings.



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