E-commerce Advertising Account Manager
3 weeks ago
Responsibilities:
- Develop, implement, and manage Amazon Sponsored Ads campaigns across multiple accounts and product lines.
- Optimize product listings and perform competitor analysis to improve performance.
- Conduct ongoing keyword discovery, expansion, and optimization.
- Adjust bids and strategies in real time to meet key performance indicators (KPIs).
- Monitor and analyze campaign performance, providing detailed reports with actionable insights.
- Conduct A/B testing for ad copy, landing pages, and other campaign elements to optimize outcomes.
- Stay up to date with Amazon Sponsored Ads policies, tools, and industry trends.
- Efficiently manage and allocate advertising budgets to maximize ROI.
- Develop strategies for entering new markets and tailoring products and marketing efforts to local preferences.
- Research and analyze market trends and opportunities in various regions.
Qualifications:
- 3+ years of hands-on experience managing Amazon Sponsored Ad campaigns.
- Strong analytical skills with a data-driven approach.
- Proficiency in Amazon Seller Central, Amazon Sponsored Ad campaigns manager, and related tools.
- Experience with A/B testing and campaign experimentation.
- Amazon Advertising certification (preferred but not required).
- Knowledge of data analysis tools (e.g., Google Analytics, Power BI, Tableau, Looker, Helium 10, Jungle Scout, Data Studio, SQL, Python, Supermetrics, etc.)
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