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Ecommerce Key Account Manager
2 months ago
We are seeking an experienced Ecommerce Key Account Manager to join our team at Inaba Foods USA Inc. This role will be responsible for executing our brand strategy and driving growth for our brands in the fastest growing channel in our industry.
Key Responsibilities:- Achieve net sales budget for assigned Pet Ecommerce Retailers.
- Develop and maintain relationships at the headquarter level.
- Manage all aspects of the INABA portfolio with assigned accounts to grow revenue and profitability.
- Develop and own the process to capture and disseminate product and campaign content to partners efficiently.
- Identify areas of opportunities to increase traffic and conversions using key word research, sales analytics, and tracking tools.
- Establish and manage regular account brand store audits to ensure compliance, optimization, and correct representation of our products and brand strategy.
- Ensure A++ content activation for INABA products on assigned Ecommerce Retailer websites and platforms.
- Align with demand planning and supply teams to ensure in-stock, on-time shipping, and EDI and processing requirements.
- Collaborate across sales, brand, ecommerce, marketing, and media to ensure coordination and focus on growth opportunities.
- Understand and track performance against main competitors and build plans to increase market share.
- Work cross-functionally with the digital advertising authorized partner to manage advertising strategy, campaign focus, targets, budgets, and effectiveness.
- Analyze and utilize category data to uncover and leverage insights and trends within the category.
- Bachelor's degree in a related field.
- 3 years of progressive experience in the Ecommerce ecosystem.
- Knowledge of research and analytics tools.
- CPG pet food experience preferred.
- Comprehensive knowledge of the Ecommerce retailer media landscape (search and programmatic).
- Experience with Ecommerce Advertising strategies and execution.
- Strong collaborative approach with demonstrated ability to build effective relationships and influence people (internal and external) and process to achieve business goals.
- Excel at multi-tasking effectively in a fast-paced, results-oriented team environment.
- Proficient with Microsoft Office Suite, Excel, PowerPoint, and Microsoft Word.
- Ability to analyze and utilize data to uncover and leverage trends within the Pet Category (IRI, Nielsen, or related software).
- Excellent verbal and written communication skills.
- Excellent sales and customer service skills, with proven negotiation skills.
- Organized, detail-oriented, and manage multiple tasks.
- Ability to commute to the office.
Inaba Foods USA Inc. is an EQUAL EMPLOYMENT OPPORTUNITY employer, and all qualified candidates are considered for employment with LEG without regard to race, color, religion, national origin, disability status, protected veteran status, or other classification protected by applicable federal, state, or local law.