Chief Marketing Officer

7 days ago

Boston, United States Tracksmith Full time

Title: Chief Marketing Officer (CMO)

Location: Boston based

This is a hybrid position and requires 2-3 days per week in the Boston office.


Tracksmith is an independent running brand. We honor the Amateur Spirit upon which the sport was founded and champion the Running Class – the non-professional yet competitive runners dedicated to the pursuit of personal excellence. We offer well-considered and authentic products for training, racing, and rest day. In everything we do, we aim to celebrate, support, and add to running’s distinct culture. 


As we continue to expand our presence in the marketplace, we're looking for a dynamic and strategic CMO to lead and scale our marketing efforts and drive long-term growth. You will own the overall marketing strategy and e-commerce P&L overseeing paid media, in-house PR and sports marketing, influencers, and organic media channels. You will also work closely with other cross-functional teams, including Product, Retail, and Wholesale to align marketing initiatives with business objectives. This role demands a strategic visionary with a strong execution mindset, e-commerce expertise, hands-on leadership, and a passion for performance-driven marketing.


Key Responsibilities:

  • Omnichannel Marketing Strategy Development: Develop effective campaigns and strategies across paid, owned and earned marketing channels, and direct the execution of marketing initiatives across e-commerce, retail, and wholesale, ensuring a cohesive customer experience across all touchpoints.
  • E-Commerce Growth: You will own the e-commerce P&L and be responsible for driving significant year over year growth in revenue while showcasing the unique Tracksmith brand DNA through the site experience.
  • Digital Marketing Excellence: Lead the full-funnel media investment and optimization to drive brand visibility, engagement, and conversion.
  • Brand Building & Awareness: Ensure the brand’s message is communicated consistently across all channels, driving awareness and creating long-term customer loyalty as well as new customer acquisition.
  • Creative Content: Ensure content strategy and the development of digital creative assets (photo, video, copywriting) provides cohesive brand messaging across all platforms.
  • Go To Market: Lead the go-to-market strategy and execution across finance, product, ops and marketing. Ensure effective communication and alignment across the key stakeholders. 
  • Analytics & Optimization: Analyze campaign performance, using data and insights to optimize strategies, improve ROI, and inform future initiatives.
  • Team Leadership & Collaboration: Manage, mentor, and inspire a team of marketing and e-commerce professionals, fostering a collaborative environment while ensuring high performance and personal development.
  • Customer Experience: Ensure exceptional customer service and satisfaction across all touchpoints. Implement strategies to enhance customer engagement and loyalty. 


Qualifications:

  • Experience in a senior marketing role for a running, fashion, or active lifestyle brand, with a track record of successful brand management and growth. Experience in event marketing, sports marketing, and or luxury/premium marketing is a plus.
  • Strong financial acumen and experience managing budgets and P&L responsibilities, with proven success growing e-commerce sales.
  • Solid digital marketing and e-commerce experience with a strong understanding of omnichannel marketing (e-commerce, retail, wholesale), market trends, consumer behavior, and competitive dynamics. 
  • Demonstrated ability to develop and execute strategic plans, analyze data, derive insights, and make informed decisions to drive business results.
  • Strong analytical skills and experience using data to drive marketing strategy and decision-making.
  • Hungry, humble, and smart: a strong desire to grow, a collaborative spirit, and a strategic, data-driven mindset.
  • Exceptional leadership and team-building skills, with the ability to inspire and motivate a diverse team.
  • Excellent communication, negotiation, and interpersonal skills.


TO APPLY:

If you are interested in applying for this position, please submit your resume to cmo@tracksmith.com.


Due to internet hiring scam attempts, we encourage applicants for open positions listed at Tracksmith to apply through the following site: tracksmith.com/pages/team. All communication with the hiring team at Tracksmith will come directly from a @tracksmith.com email address. Please reach out to careers@tracksmith.com if you have any questions or concerns.

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