Chief Marketing Officer

3 weeks ago

Boston, Massachusetts, United States Massachusetts Clean Energy Center Full time
About the Role
The Massachusetts Clean Energy Center (MassCEC) is seeking a talented Marketing Director to promote Massachusetts as a global leader in climate innovation. Reporting to the VP of Marketing and Communications, this Director will play a critical role in planning and executing strategies to enhance awareness of MassCEC and its programs.

This position involves developing, managing, implementing, measuring, and analyzing proactive marketing initiatives.

The successful candidate will lead MassCEC's multichannel marketing efforts, including content, social media, public events, sponsorships, advertising, and email campaigns.

This role also entails overseeing the creation of marketing collateral and the corporate website, ensuring a consistent brand and voice across all platforms.

In MassCEC's fast-paced environment, the Marketing Director must balance long-term projects with urgent short-term requests.

This position includes managing three direct reports and collaborating closely with program teams and senior staff, including the CEO.

The ideal candidate is a detail-oriented team player with excellent verbal and written communication skills.

Key Responsibilities

  • Develop and update MassCEC's marketing strategy, including policies, goals, and initiatives.
  • Oversee and execute marketing programs across multiple channels, including paid and owned media.
  • Design and create marketing collateral for public events and identify strategic trade shows, events, and conferences to increase program participation and brand awareness.
  • Provide strategic oversight of marketing outreach at MassCEC events.
  • Work closely with the VP of Marketing and Communications and other team members to enhance MassCEC's brand presence, raise the profile of Massachusetts' climatetech sector, and contribute to achieving the state's climate goals.
  • Help partner organizations plan, promote, and execute events that align with MassCEC's core missions.
  • Seek out advantageous promotional partnerships with industry, government, and community organizations.
  • Lead the corporate marketing team, providing supervision, guidance, and feedback to marketing staff.
  • Manage MassCEC's marketing vendors, overseeing performance on contracts.
  • Monitor marketing program results using analytics and assess market penetration to make data-driven recommendations to reach new audiences.
  • Provide regular reporting on marketing data and analysis to the VP of Marketing and Communications.
  • Evaluate and recommend marketing activities and related software to optimize team efficiency.
  • Develop and manage the annual marketing budget efficiently and ensure marketing investments yield the best possible return on investment.
  • Maximize existing and identify new marketing channels to effectively reach defined audiences.
  • Ensure marketing work product meets the highest professional standards.
  • Draft compelling marketing copy.
  • Perform other responsibilities as assigned.

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