Marketing - Consultant Marketing Management

3 hours ago

Columbus, United States Rose International Full time

Required Experience:

Seven or more years of related professional experience in marketing, insurance or related field (a Master’s degree may be substituted for a portion of the experience requirements as appropriate)

Preferred Experience:

Management or project leadership experience

Position Summary:

Marketing Consultant will utilize strong core marketing competencies to lead and/or assist in the development and implementation of overall business and marketing strategy and action plans. Leads and/or assists in the development and execution of strategies and plans that ensure long-term sustainable growth of the business. Plans effective development and/or execution of mid-range marketing projects of mid to high complexity. Projects or forecasts future marketing needs. Evaluates impact of marketing objectives and strategies. Conducts or leads teams on decision support analysis.

Reports to Manager/Director/AVP. This is an individual contributor role but may have direct reports based on organizational structure. May also be responsible for virtual/project teams.

Duties and Responsibilities:

Strategic Connection: Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business

Synthesizes data and intuition on all areas of the business and leverages this understanding to support identification and innovation of business building solutions

For assigned projects utilizes Customer Insights & Analytics experts and tools to understand and forecast market, competitor and customer needs and behavior, helps to define appropriate target audiences, evaluate sufficiency, and effectively drive results with data based decisions

Helps build a learning culture through coaching and participation

Branding:

Guides and builds the brand within area of responsibility, including the development and delivery of the On Your Side Experience to all stakeholders driving customer value (solutions and experience)

Ensures consistency of the ''brand experience'' for all customers (end-users and intermediaries), considering company values and legal/compliance requirements

Marketing Communications:

Partners with creative services to help develop communications plans and their implementation, including creation of the brand experience via superior Marketing Communications

Manages or assists in the development, testing and evaluation (via market metrics) of all marketing within area of responsibility

Utilizes and coaches strong personal oral and written communication skills in both internal and external presentations and communications

Marketing Capabilities:

Contributes to the development of increased Marketing Capability both within the team and across the Marketing organization

Also helps other functions understand the role of Marketing in driving the business

Takes steps to grow own knowledge to advanced levels while coaching others

Organization Management:

Strong project management capability

Guides and focuses project teams to accomplish specific goals; trains and develops self and others; manages workflow and organizational planning

Recommends project and department-specific budget needs and manages budget to goal

Skills/ Competencies:

In-depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers

Knowledge of project leadership concepts and methodologies

Possesses strong verbal and written skills needed to develop and review research studies, communicate research findings, market recommendations based on findings, develop and negotiate contracts/service agreements with internal/external contacts, manage market planning projects, and manage relationships

Ability to manage and prioritize projects

Ability to function independently or in a team environment with limited supervision

Ability to operate a personal computer and advanced business software

Ability to train, lead and coach associates in all aspects of market planning

  • **Only those lawfully authorized to work in the designated country associated with the position will be considered.**

  • **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**

Benefits:

For information and details on employment benefits offered with this position, please visit here. Should you have any questions/concerns, please contact our HR Department via our secure website.

California Pay Equity:

For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here.

Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.

If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department.

Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).

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