Communications Manager

2 weeks ago

Phoenix, United States RPM Living Full time

Looking for something different? We ARE that something different at RPM Living. Dynamic and fast growth culture and multiple nationwide opportunities let YOU shape your future with us. Top industry pay and benefits, best industry practices, career training and education, people-first focus...… we show you the way to success.

The position: The Marketing Communications Manager will be a key stakeholder in the development of the RPM Living annual communications strategy, responsible for managing various communications-related projects, programs, and activities. This role, is part of a team charged with establishing and maintaining the strategic approach for communication that consistently supports successful change management, is connected/aligned with company vision, generates associate, client and resident engagement and effects a high degree of understanding across relevant audiences.

Responsibilities

Communications:

Contribute to the development and execution of RPM Living’s annual communications strategy and overarching corporate marketing strategy.
Manage company messaging platforms/channels, to include the utilization of our internal learning, knowledge management, and communications platform(s) to support communication strategies related to major corporate initiatives, campaigns, and programs.
Plan and execute project-specific communications strategies, plans and tactics for RPM internal and external initiatives, holding responsibility for all aspects of communications projects to include monitoring, tracking, and communicating project details with key stakeholders.
Partner closely with corporate marketing teams (video, creative, social, reputation) and cross-functional teams to proactively drive messaging needs, cadences and channels, and the development and delivery of project resources, campaigns, graphics and more to express corporate initiatives and programs. Lead and execute a variety of writing projects and other duties related to marketing communications (email, presentation deck, script, news magazine).
Partner with video team to proactively drive corporate video messaging to include storyboarding, concepting and scriptwriting.
Manage and execute monthly communications calendar; contribute to omnichannel content planning.
Contribute to the development and execution of strategy related to improving the overall user experience of our internal learning and communication platform(s).
Serve as main point of contact for our teams (providing relevant training, resources, and recommendations) related to our internal learning, knowledge management, and communication platform(s).
Handle various administrative duties related to our internal learning and communication platform(s).
Drive consistency of the customer experience across all internal departments, regions and clients related to marketing support.

Project Management:

Work cross-functionally with internal teams, clients, and vendors on projects from start to finish (project planning, scope of work, budgeting, scheduling priorities, allocating resources, collecting assets and deliverables, conflict resolution, management of workflow, etc.)
Manage daily workflow and project priorities across multiple departments.
Field ad hoc emails/requests from internal departments and other business leaders; review requests/content and provide strategy/recommendations as relevant to marketing and communications priorities
Communicate and present campaign information, deadlines, release dates, and results to internal and external project stakeholders.
Troubleshoot and propose solutions when project or campaign prioritization conflicts arise, elevating issues when necessary for resolution.

Business Intelligence:

Deliver insight on communications performance and ROI across the organization and marketing support offerings.

Strategic Collaboration:

Develop and maintain partnerships with board members, executive leadership, operations and vendor partners to ensure company standards and vision are executed consistently across all channels and assets.
Collaborate closely with senior leadership to synthesize organizational priorities with stakeholder objectives to produce alignment documents and creative briefs that support strategic campaign development.
Maintain a strong focus on generating new ideas through creative strategy. Continually research and make recommendations on new opportunities and communications channels.

Qualifications

Knowledge, Skills, and Abilities:

Knowledge of marketing strategies, branding, and communication principles
Skilled in organization and project management, including the ability to plan, execute, and oversee multiple communication campaigns concurrently with a high level of attention to detail
Ability to communicate effectively verbally and in writing
Ability to manage time effectively and meet deadlines for multiple projects in a fast-paced environment
Knowledge of project management programs like Monday.com a plus
Ability to write and edit short- and long-form copy for a variety of audiences
Knowledge of the editorial planning process
Ability to interpret data and campaign briefs into effective strategies

Education & Experience:

Three years in a marketing communications-related field.
Experience in marketing in the multifamily housing industry is a plus.
Bachelor’s degree in marketing, communications, English or related field. Experience can substitute for education.

Physical Requirements:

May be required to sit for extended periods of time
May occasionally be required to lift or carry items such as files or office supplies weighing up to 15 pounds
Must be able to operate a computer, keyboard, mouse and other office equipment
Must be able to read documents, computer screens and data
Must be able to hear and understand verbal communications in person and over the phone or computer

Work Environment:

This is a hybrid role requiring the associate to be in our Phoenix office at least 3 days a week.
The office is an open setting which may include bright lights, constant noises and distractions

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