Brand Marketing Manager

5 days ago

San Francisco, United States Nickerson Talent Solutions Full time

Job Description:

Position Intro

Reporting to the Head of Marketing, the ideal candidate for this role is a creative, analytical, and detail-oriented self-starter with strong multi-tasking and execution skills. This role involves managing effective, innovative, and cost-efficient marketing campaigns, while collaborating closely with Company's European and Japanese promotional teams, as well as the development team in Japan. The Brand Marketing Manager will be responsible for overseeing large AAA marketing campaigns with oversight from the Brand Marketing Director.


Responsibilities

GTM:

  • Create, manage, and execute Go-to-Market (GTM) strategies, overseeing innovative marketing campaigns in North and South American territories.
  • Manage multiple marketing projects from strategy to launch, utilizing data analytics to develop hypotheses, measure results, and inform strategies.

Leadership:

  • Lead and supervise the marketing campaign team. Collaborate across teams to provide leadership and support to sales, channel, public relations, legal, digital, licensing, and media departments.
  • This collaboration extends to working with company international teams in Europe and Japan, as well as the development team in Japan, to maximize product sales.

Media, Influencer, and Creative:

  • Partner with advertising agency to produce integrated, high-impact media plans spanning digital, social, influencer, broadcast, and other emerging verticals.
  • Manage creative agencies to deliver top-tier marketing assets such as key art, trailers, websites, and online banners.

Partnership:

  • Develop and maintain strategic partnerships, negotiating and executing collaborations with both endemic and non-endemic partners to enhance marketing efforts and expand brand reach.
  • Collaborate with first-party partners, including Sony, Microsoft, Nintendo, and Valve, to maximize product sales potential.

Trade Show:

  • Deliver engaging experiences at key trade show events and provide on-site event support. Serve as a media spokesperson for assigned products, including live on-camera interviews.

Reporting:

  • Manage marketing budgets for assigned products, working closely with company finance team.
  • Report campaign performance to leadership, providing insights and recommendations for future strategies.
  • Other duties as required


Required Experience

  • 5+ years of marketing experience in the gaming or entertainment industry.
  • Proven experience in marketing, with a focus on developing and executing Go-to-Market (GTM) strategies.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent project management skills, with the ability to manage multiple marketing projects simultaneously, from strategy to launch.
  • Strong collaboration skills with experience working across various departments (sales, channel, public relations, legal, digital, licensing, media) and developers.
  • Proficiency in managing marketing budgets and optimizing spend for maximum impact.
  • Ability to oversee the production of marketing assets, such as trailers and online banners.
  • Excellent communication and interpersonal skills, with the ability to serve as a media spokesperson.


Bonus Points

  • Advanced degree in Marketing, Business, or a related field.
  • Familiarity with data analytics tools and techniques.
  • Strong negotiation skills and experience in developing strategic partnerships.
  • Ability to deliver engaging experiences at trade shows and other events.
  • Proficiency in multiple languages, especially Japanese.


Education

  • Bachelor’s degree in marketing, business, or a related field.


Travel Requirements

  • This job includes regular domestic air travel and occasional international travel, primarily to Japan. Travel can be as often as 20% of the time, and the applicant must be willing to travel regularly and be prepared to attend and work at a variety of industry events.

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