Vice President Brand Marketing

3 months ago

San Francisco, United States CLevelCrossing Full time

Lookout is an integrated endpoint-to-cloud cybersecurity company. Our mission is to secure and empower our digital future in a privacy-focused world where mobility and cloud are essential to all we do for work and play. With 100 million mobile sensors fueling a dataset of virtually all the mobile code in the world, the Lookout Security Cloud can identify connections that would otherwise go unseen -- predicting and stopping mobile attacks before they do harm. We enable consumers and employees to protect their data, and to securely stay connected without violating their privacy and trust. Lookout is trusted by millions of consumers, the largest enterprises and government agencies, and partners such as AT&T, Verizon, Vodafone, Microsoft, Google, and Apple. Headquartered in San Francisco, Lookout has offices in Amsterdam, Boston, London, Sydney, Tokyo, Toronto and Washington, D.C.


The VP, Brand Marketing is responsible for building, developing, managing and amplifying the company’s overall brand strategy, position, look and feel, and voice and tone. He or she will drive the concept and creation of all assets to support brand, product, and marketing strategies across digital and offline properties. He or she will oversee the internal and external resources responsible for executing brand campaigns, developing assets, designing and delivering the corporate website and global corporate events. He or she will ensure a consistent voice through storytelling, imagery, and overall look and feel for the brand. This individual must be highly motivated to inspire brand loyalty. They must be a creative thinker with a proven ability to build and lead high performing teams and manage and inspire outside agency partners.


Key Responsibilities
  1. Develop, communicate and maintain a unified brand story (positioning and messaging architecture) across all marketing outputs.
  2. Work collaboratively with the leaders across Product Marketing, Revenue Marketing, and Field Marketing to ensure consistency across campaigns and channels.
  3. Connect overall brand strategy with product and solutions for a cohesive approach to the global brand storytelling.
  4. Create a global framework in partnership with local and regional marketing leadership teams.
  5. Plan, deliver and execute global corporate events ensuring a consistent and positive brand experience.
  6. Build and measure brand awareness / brand health and generate innovative ideas to increase brand affinity and loyalty.
  7. Create annual research and brand study programs to measure and optimize the Lookout brand with customers.
  8. Champion Lookout brand values, principles, expression, and guidelines across the company and partner communities.
  9. Develop brand guidelines and work to educate internal and external stakeholders about Lookout’s brand.
  10. Drive Lookout’s visual identity, product naming architecture and any acquired company brand integrations.
  11. Lead a team responsible for developing and executing effective brand strategies.
  12. Manage external agency resources required to deliver campaign support.
  13. Be the gatekeeper of the brand and brand voice for the organization.
  14. Work with Lookout’s HR team to develop and implement the employee brand as an extension of the corporate brand.

Qualifications
  1. 12 - 15 years of experience in brand strategy and marketing-related leadership roles; agency experience a plus.
  2. Extraordinary storyteller with strong creative sensibilities and a passion for creative, brand and design.
  3. Ability to use consumer insights, data and analytics at the heart of the strategy, with the ability to intake as well as socialize the work in a highly cross-functional and matrix environment.
  4. Ability to operate at both a strategic and executional level; ideate and directly execute.
  5. Ability to inspire and drive a team of internal creative resources and also manage external agency resources.
  6. Highly collaborative, a great listener, intensely curious with a desire to learn and grow.
  7. Passion for creativity and innovative thinking.
  8. Excellent interpersonal and relationship management/building skills.
  9. Strong track record of leadership including the ability to hire, mentor, and inspire a top performing team.
  10. Outstanding communication skills across all audiences.
  11. Ability to manage creative budget and deliver projects on-time and within budget.
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