Personal Brand Marketing Manager

1 day ago


San Francisco, California, United States 77 Plastic Surgery Full time
Job Title: Personal Brand Marketing Manager

At 77 Plastic Surgery, we are seeking a highly skilled Personal Brand Marketing Manager to join our team in San Francisco.

The ideal candidate will have a proven track record of growing a personal brand on Instagram and a deep understanding of social media strategy and community management.

This is an exciting opportunity to work with a dynamic company and contribute to the growth and success of our business.

Salary: $2,000 - $3,000 per month base pay, plus performance-based bonus

About the Job

The Personal Brand Marketing Manager will be responsible for building Dr. Larry Fan's personal brand on Instagram and YouTube, establishing him as the go-to plastic surgeon in San Francisco.

You will develop and execute a comprehensive Instagram strategy to grow his online presence, engage with the community, and drive traffic and leads to 77 Plastic Surgery.

This role involves creating and executing a content calendar that includes posts, stories, IGTV, reels, live sessions, and long-form (YouTube) videos.

  • Create visually appealing and informative content that highlights Dr. Fan's expertise, patient success stories, and behind-the-scenes insights.
  • Implement strategies to grow the Instagram follower base organically.
  • Use paid distribution to put content in front of the target audience and retarget potential patients who have engaged with our content.
  • Engage with followers, influencers, and potential patients to build a strong community.

The successful candidate will have:

  • A proven track record of growing a personal brand on Instagram.
  • Experience with content creation, social media strategy, and community management.
  • Strong visual storytelling and content creation skills (photography, videography, graphic design).
  • Excellent written and verbal communication skills.
  • Proficiency in using Instagram analytics tools and other social media management platforms.
  • Creative and innovative thinker with a keen eye for detail.
  • Strong organizational and project management skills.
  • Passionate about personal branding and digital marketing.
  • Ability to work independently and collaboratively in a fast-paced environment.


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