Personal Brand Marketing Manager
1 day ago
At 77 Plastic Surgery, we are seeking a highly skilled Personal Brand Marketing Manager to join our team in San Francisco.
The ideal candidate will have a proven track record of growing a personal brand on Instagram and a deep understanding of social media strategy and community management.
This is an exciting opportunity to work with a dynamic company and contribute to the growth and success of our business.
Salary: $2,000 - $3,000 per month base pay, plus performance-based bonus
About the JobThe Personal Brand Marketing Manager will be responsible for building Dr. Larry Fan's personal brand on Instagram and YouTube, establishing him as the go-to plastic surgeon in San Francisco.
You will develop and execute a comprehensive Instagram strategy to grow his online presence, engage with the community, and drive traffic and leads to 77 Plastic Surgery.
This role involves creating and executing a content calendar that includes posts, stories, IGTV, reels, live sessions, and long-form (YouTube) videos.
- Create visually appealing and informative content that highlights Dr. Fan's expertise, patient success stories, and behind-the-scenes insights.
- Implement strategies to grow the Instagram follower base organically.
- Use paid distribution to put content in front of the target audience and retarget potential patients who have engaged with our content.
- Engage with followers, influencers, and potential patients to build a strong community.
The successful candidate will have:
- A proven track record of growing a personal brand on Instagram.
- Experience with content creation, social media strategy, and community management.
- Strong visual storytelling and content creation skills (photography, videography, graphic design).
- Excellent written and verbal communication skills.
- Proficiency in using Instagram analytics tools and other social media management platforms.
- Creative and innovative thinker with a keen eye for detail.
- Strong organizational and project management skills.
- Passionate about personal branding and digital marketing.
- Ability to work independently and collaboratively in a fast-paced environment.
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