Market Communications

1 week ago

Peachtree Corners, United States CONFLUX SYSTEMS Full time

Job title: Market Communications Prof. 2

Rate: $40.00 per/hr. W2

Location: GA - Peachtree Corners - 3617 Parkway Lane 30092

Shift timing: 8:00 am - 5:00 pm

12 months contract possibility for extension

Remote/OnSite: Remote + on-site at tradeshows/events

% of Travel needed: 30%


Manager is located in California. However, she is completely open to any time zone as this person will be working with colleagues across the U.S. As this person will be required to travel to trade shows across the country regularly, ideally they would be centrally located, maybe Texas, Chicago, Denver, near a big airport.

Communications Professional 2


ADDITIONAL DETAILS 8/20

• Overseeing process and tools and strategies for trade shows for smart infrastructure business unit

• Small 10 x10 to large shows ½ million $ budget

• Responsible we have seamless processes; tools are being used by different groups.

• Running independently or working with larger teams and being a member

• Taking more of lead for planning and execution of shows

• Travel- anywhere in the US- San Diego, LA, Dallas, Vegas, Chicago, NYC, Orlando- centrally located might be a good idea for easier travel.

• Someone eager and comfortable with a lot of travel

• Occasionally 2 shows a month lasting a couple days.

• Chicago and Atlanta do have offices if they live local.

• Familiarity with Salesforce would be a plus. To connect events to sales team. Will be trained in Salesforce if no experience.

• Understanding connecting a brand to a trade show. Siemens has strong guidelines that need to be followed.

• Having branding would be an asset.

• Don’t have to be industry specific. Need trade show experience and gathering leads. Project Management any sort of complex trade show with stake holders involved.

• During Holidays normally do not do trade shows.

• February through June are the busiest time for shows then again September thru October

• Initial phone interview and then final group interview

• Have used Survey Monkey and MS forms of doing analysis.

• Limited on Marketing collaterals.

• May need to physically set up booths for smaller events.

• Once or twice traveling over the weekend

• Advanced notice given on when traveling needed.

• Some flexibility since do speak to people in Germany- not standard.

• Minimum of 5 year’s experience in planning and executing trade shows and events


The role: Are you motivated to grow in a Marketing Communications role? Do you enjoy tradeshows and events? Then we have an exciting opportunity to join our team of communicators.

Responsibilities:

This role will be part of a team of Marketing Communications (Marcom) professionals supporting several Siemens businesses across the United States. The primary responsibility of this role will be to lead the processes and strategy for executing tradeshows and events for Smart Infrastructure in the U.S., in collaboration with Marcom and business counterparts. The role will be executing various Marketing Communications activities, including, but not limited to creation of marketing collateral, website, and sales enablement resources. This includes, but is not limited to:

• Managing the annual tradeshow and events calendar

• Manage and refine tradeshow and events processes

• Develop tradeshow strategy based on business objectives and defining KPIs

• Plan and execute assigned tradeshows and events throughout the year independently

• Manage tradeshow budgets

• Collaborate with external tradeshow vendors/suppliers

• Manage tradeshow leads within our Salesforce database

• Using surveys and lead analysis, evaluate the effectiveness of tradeshows and events and recommend any needed improvements

• Determine the effectiveness of marketing materials from the tradeshows resulting in ROI measure

• Create all types of marketing collateral


Required travel:

Traveling would be required to support any of our shows nationally, all around the United States to set up and tear down tradeshow booths and manage events. Depending on how many shows/events it could be once a month or even more than once a month.

Travel expenses are paid for by Siemens for this (airline ticket, rental car, hotel, food…).


Qualifications:

• Bachelor’s degree in journalism, marketing, communications or a related field

• 5+ years’ experience managing all aspects of tradeshows and events

• Exceptional project management skills

• Team player

• Highly motivated

• Good communicator

• Ability to work across a matrix organization

• Strong written and verbal communication skills

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