Marketing Director

3 days ago

Peachtree Corners, Georgia, United States Discover Staffing Full time
Job Overview

The Marketing Manager will be responsible for developing and executing marketing strategies to promote company membership, conferences, publications, and support marketing efforts for Association clients and other product lines. This role will focus on project management of multiple parallel campaigns for various product lines, working closely with marketing leads to execute marketing, promotion, and advertising activities.

Key Responsibilities
  • Lead cross-functional teams to organize, execute, and deliver marketing and promotions for multiple product lines.
  • Develop strategies and identify effective tactics for multi-faceted marketing campaigns.
  • Project manage marketing leads and weekly review of marketing plan execution for multiple product lines while managing timelines and budgets.
  • Track and optimize online marketing programs designed to promote events, acquire members and customers via Paid Search Marketing, Natural Search Optimization, Affiliate Marketing, Non-Financial Agreements, and Online Display Advertising.
  • Oversee the marketing analytics, analyze results, and make recommendations to improve the effectiveness of all online marketing campaigns, including event social media.
  • Work with outside agencies and vendors on business requirements, delivery expectations, budgets, and schedule.
  • Collaborate with Association Management team to execute marketing strategies for multiple product lines for separate industry Associations outside of the company.
  • Support volunteer groups as needed with marketing recommendations and execution.
  • Manage a pool of marketing leads/contractors to create promotional strategies and plans, execute marketing for events and membership generation, as well as related web projects and company product lines.
  • Collaborate with internal teams to enhance website features, lead generation programs, and messaging platforms.
Requirements
  • Excellent writing and editing skills.
  • Strong project management skills.
  • Deadline and detail-oriented.
  • Bachelor's degree.
  • Project management or account management experience.
  • Knowledge of digital marketing including Google, Facebook, LinkedIn, and other social platform marketing.
  • Copywriting and copy editing experience.
  • Good written/verbal communication and excellent organizational skills with the ability to prioritize competing priorities.
  • Solution-oriented, customer/member-focused, and highly proactive and self-motivated.
  • Experience in the Paper or Packaging Industry is a plus.

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