Social Marketing Account Executive
Found in: Appcast US C2 - 2 weeks ago
Position: Social Marketing Account Executive
Location: East Rutherford, New Jersey
This is an on-site position.
Overview: As a Social Marketing Account Executive, you will play a critical role in maintaining strong connections between our agency and our clients, with a primary focus on the retail and dining sectors. This multifaceted position combines the responsibilities of an account executive, a content creator specialized in retail and dining, and a coordinator for user-generated content, partnerships, and influencer collaborations.
Key Responsibilities:
Client Liaison and Strategy Alignment:
- Serve as the primary point of contact for American Dream account, ensuring their needs are understood and met effectively.
- Work closely with the client to align projects and campaigns with their strategic objectives.
Content Creation and Strategy:
- Utilize your expertise in the retail and dining industries to develop and execute content strategies that enhance brand awareness, engagement, and conversions across social media platforms.
- Lead the creation of captivating content tailored to the client's target audience, overseeing social media creatives, interns, and outsourced talent for paid digital ads.
Brand and Campaign Vision:
- Provide guidance on the creative direction of digital ad campaigns, ensuring all content reflects the identity and marketing goals of the American Dream.
- Maintain a keen eye for detail to ensure that every piece of content, from visuals to messaging, aligns seamlessly with the client's vision.
UGC, Partnerships, and Influencer Engagement:
- Take ownership of coordinating user-generated content and managing influencer collaborations to extend the reach of the American Dream brand.
- Cultivate and nurture relationships with current tenants and attractions to create synergies that enhance the overall marketing strategy.
Platform Specialization:
- Produce engaging content for various social media platforms, including Facebook, LinkedIn, TikTok, and others, while also creating content for partner brands.
- Adapt content strategies to suit each platform's unique audience and engagement metrics, maximizing reach and impact.
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