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Marketing Data Specialist

3 months ago

Redlands, United States TEKsystems Full time

Description:

Marketing Data Specialist

As a Marketing Data Specialist, you will play a key role in our marketing initiatives, taking a data-centric approaches to influence market position. Leverage your business acumen, technical skills, and a deep understanding of marketing data and performance to contribute to successful marketing campaigns across various mediums.

This team combines elements of analytics, strategic thinking and creativity. You will have the opportunity to shape marketing campaigns that share the power of technology with our customers. Through collaborative partnerships, you will influence data strategy, segmentation, and enrichment initiatives through data cleansing, data validation, and guaranteeing the precision and comprehensiveness of our marketing database.

Responsibilities:

•Communicate and Collaborate. Generate basic reports and dashboards offering insights into marketing performance, encompassing metrics such as email performance, and customer engagement. Understand and oversee adherence to data security and privacy regulations such as GDPR, CCPA, and other data governance policies. Communicate data insights and strategies in a clear and understandable manner to non-technical stakeholders.

•Drive Results. Utilize foundational customer segments for marketing campaigns. Build targeted lists based on various criteria including firmographics and demographics, for various channels, including email, advertising, web personalization and social. Establish systematic methods for importing and extracting data from our data repositories and business systems.

•Focus on Customer Success. Work with marketing colleagues to understand campaign requirements and align on goals and objectives, providing insights and recommendations for audience strategy and segmentation.

•Create an impact. Participate in projects for automation and standardization in support of the Data Stewardship Program. Monitor and enhance the accuracy and quality of marketing data by identifying and rectifying errors, inconsistencies, and duplicates. Ensure the accuracy and reliability of the marketing data by executing data quality assurance processes, including data cleansing, and validation.

•Innovate and Adapt. Identify areas for improvement and gather requirements to implement strategies to optimize existing audience segments or automations, ensuring maximum relevance and engagement for marketing initiatives.

Requirements:

•Bachelor’s degree in Marketing, Data science, Statistics, Business Analytics, or related field.

•3+ years of experience building segmentations in a marketing automation platform such as Pardot, Marketo, or similar.

•Experience with SQL queries, Adobe Experience Cloud (AAM, AA), Power BI.

•Intermediate Excel skills including formula, VBA and Macros.

•Strong data analysis and presentation skills.

•Ability to communicate findings visually, verbally, and in writing.

•Ability to work collaboratively in cross-functional teams.

Recommended Qualifications:

•Experience with IDQ (Informatica Data Quality)

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.