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Executive Director, Global Online

3 months ago

Brooklyn, United States Le Labo Full time

Le Labo fragrances was born in Grasse (France), raised in New York (USA) and offers artisanal genderless scented creations (fine perfumery, home fragrance as well as formulas for body, hair, and face). Le Labo stands for "the lab" in French: Each of our boutique’s function like an open laboratory designed as an entertainment park for the senses where people can take the time to smell and touch raw ingredients in order to awaken their olfactory system and trigger emotions. We freshly hand-blend our fragrances on site, to the order and each label is personalized with the date and place of the formulation as well as a message chosen by our client. Creating soulful Beauty with Care through our craft of slow perfumery is the heartbeat of our company. We work with a community of craftspeople who shape our world: the flower harvesters, the local family farms, the candle hand-pourers, the reclaimed wood artisans, the lab technicians etc.

Joining Le Labo means joining a scented Revolution initiated more than 15 years ago as the antidote to mainstream fragrances and conventional marketing approaches. Being able to nurture our "small" roots and artisanal ethos while scaling our actions to become "big" and reach more people is our current balancing act for which we need support. Check out our manifesto online if you are intrigued, and please only engage if you truly connect with it.

JOB SUMMARY

Le Labo is seeking a Global Online Executive Director to lead our Online Team. In this position, this lead is responsible for driving the strategy, execution, and performance of our Online business, across global brand and retailer sites. This leader will manage Le Labo’s unique Online business, overseeing the P&L and driving the business with global oversight. This role partners closely with Regional teams to lead, guide, and advise both mature and emerging international markets on driving strategic web initiatives. This leader will also oversee our unique Brand.com / DTC-Omnichannel model and scale this model, partnering closely with regions to adapt to local nuances, but driving the global model. This role reports to the SVP, and dotted line reports into an ELC Online Leader. This is a Williamsburg, Brooklyn based role, hybrid at home & in office. Le Labo Souls work from the office a minimum of 2-3 days per week.

OVERVIEW OF PRIMARY RESPONSIBILITIES: STRATEGY & LEADERSHIP

·Responsible for execution of strategy of online and omni-channel in alignment with global brand strategy as defined by Global Brand President and overall performance of the online / omni business and all retailer web sites where Le Labo creations are sold, world-wide.

·Maintain a deep understanding of online business drivers and trends across global online markets and platforms, including both growth opportunities and gaps/risks; have deep understanding of online & omni-channel trends, trajectories, and innovation.

·Oversee Global Online P&L and have responsibility for global top line sales, operating metrics, key performance indices, and maintaining bottom line targets.

·Liaise with ELC online leadership in global and markets to ensure the alignment of Brand initiatives with overall ELC online strategy and initiatives.

·Champion the Le Labo strategy / model for Le Labo Online at all levels of the organization.

·Lead input into creative briefs for NPD, commercial innovation and BAU assets.

BUSINESS DEVELOPMENT

·Ensure a best-in-class experience across all online channels (retailer.com, distributor, 3rd party sales drivers).

·Ensure 100% accuracy of product content and adherence to brand and business objectives.

·Partner with Leads team to ensure a consistent client experience regardless of shopping online or in-person, partnering with other groups to craft the right seamless experience for clients.

·Lead monthly business reviews with Regional Online teams and summarizing findings to Global Brand leadership - Lead on all things online data & analytics.

·Including recurring sales & traffic reporting, new dashboard and process development, and ad-hoc request to support specific business decisions.

·Prioritize process/system improvement of ways of working in organization as it relates to ELC and internally within Le Labo.

RETAILER.COM / 3PP

·Partner with regions to expand (per strategy) into the right retail.com/3PP partners, ensuring the specific channel model is adhered to and there is the right representation of the Brand (experience) online, including assortment, assets, calendarization of launches, etc.

·Continue to evolve marketing tactics suited to this channel, while aligned with Brand approach.

·Optimize positioning, look, and feel for brand presence on any partner sites at all times.

·Expand into new channels as needed, adapting approach - Monitor sales, marketing plans and metrics for global r.com/3PP businesses.

·Optimize on site discovery and media tactics (with special focus on retailer media networks).

BRAND.COM & DTC-O

·Oversight of full global platform technology, including all partnerships with 3rd party vendors for certification, compliance, etc.

·Adhering to ELC and local rules.

·Leading optimization in site design and user experience to increase conversion rates and sales.

·Partner with global affiliates and ELC Online to build international sites, ensuring after launch helping them optimize their local operations, build new capabilities to align with global roll out, and to maintain the DTC-O model.

·Scale unique in-store / omni-channel fulfillment operations for brand.com worldwide and continually search for better, new ways to optimize client experience / last mile logistics initiatives, etc.

·Drive concept to implementation.

·Drive Online EDP Refills for Le Labo in partnership with commercial teams.

·Manage Global Concierge (client care), partnering closely with Education to provide service for clients as the central hub for Brand.

·Build, manage, and refine online assortment, price management and product/content story presentation partnering closely with marketing.

PEOPLE MANAGEMENT

·Oversees overall team of 15 souls, and is responsible for thoughtfully engaging the team in the strategic vision to gain support & buy-in.

·Lead, coach, and manage 3-5 direct reports; mentor teams that report to direct reports.

·Partner with wide range of team leaders, including Marketing, Finance, Supply Chain, Regional, etc.

CHAMPION AND STEWARD Le Labo VALUES

·Commit to broader responsibility & accountability for sustainability, diversity & inclusion while staying true to the Le Labo mission.

·Demonstrate kindness and respect, empathy, inclusion, and humility, and ensure these are at the core of all interactions.

·Embody the values of the manifesto through our actions, and drive accountability for contributing to the growing internal culture of Le Labo.

·Create value and positive impact across all elements of our Brand, operations, teams, partners, and the broader world - Exude passion for Le Labo and deeply appreciate, understand the Brand DNA.


Qualifications

QUALIFICATIONS & SKILLS

·10-12+ years of ecommerce/omnichannel experience with a proven track record in ecommerce or omnichannel DTC retailing; beauty or luxury experience strongly preferred; BA/BS required; MBA preferred.

·Global experience with deep understanding of various cultural and locally relevant business practices of markets.

·Ability to travel multiple times per year, as required.

·Analytical thinker and agile problem-solver who is equally comfortable with defining high-level strategies or deep-diving into on-the-ground executional tactics.

·Significant experience and comfort with financial analysis, business reporting, and data analytics.

·Ability to translate the brand vision into online channels, developing strategies for executing against this vision, and working cross-functionally to bring it to life across all markets.

·Exude passion for Le Labo and deeply appreciate, understand the Brand DNA.

·Ability to solidify and communicate ideas, flexibility of vision, responsiveness to creative input and great visual sensibilities.

·Flexible approach to work, ability to support changing needs and demands.

·Excellent communication skills, creative, open-minded, and naturally innovative.

·Methodical and acutely attentive to detail.

·Quick worker who enjoys a fast pace and embraces change.

·Be a motivated, self-starter, with the ability to work both independently as well as collaboratively with a team-player mindset; exemplifies the challenger spirit.

·Ability to work in a dynamic, fast-paced, independent environment, and manage multiple concurrent projects while collaborating effectively to leverage cross[1]functional brand strengths.

·Ability to work with cross-functional teams, as well as with international regions / markets.

·Adaptability in working within different work cultures and organizational teams, e.g., entrepreneurial start-up, larger corporate structures, etc.

·Strong written and verbal communication skills, ability to capture the unique tone of voice and visual cues / codes of the Brand - Highly organized and able to manage complex projects.

·Strong ability to work in an extremely agile way, prioritizing and working alongside the needs of the team; enjoys a fast pace and embraces change.

The anticipated base salary range for this position is $ $149,500 to $257,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.